ICCO World PR Report 2020-2021: Agency Views of the Path Ahead

The pandemic of 2020-21 has changed the face of PR and communication in the world. This report is global research on the challenges and opportunities the PR and communication sector faces during the pandemic.

ICCO has 41 PR associations as its members. They play a significant role in creating reports on the global trends of PR. Just like the other reports, this year’s report consists of PR and communication assessments.

The report discusses the impact of COVID on the industry briefly. According to this, 60% of the ICCO members faced delayed or canceled work. It impacted the company’s revenues massively.

 It also predicts that things are going to remain the same in the upcoming years. Many countries are still struggling with the pandemic. However, it also mentions the new tactics the PR companies can use to make things work out during this situation. 

Eager to learn those? Then download this report now.