How to Build High Quality Backlinks in a Scalable Way

How to Build High-Quality Backlinks in a Scalable Way?

Are you a new blogger working on your link-building skill? Do you want to get high-quality backlinks? Are you in search of backlink generators?

Then you are at the right place!

If you know about SEO, then you must know the importance of getting high-quality backlinks. It is necessary for higher rankings on search engine result pages (SERPs).

According to Aira, 53% of participants believe backlinks’ impact will remain the same in the future, while 5% believe its impact will increase. So, it’s evident, we can’t run away from backlinks.

According to Aira, 53% of participants believe backlinks' impact will remain the same in the future

Image via Aira

Backlink building is a popular White-hat SEO tactic. Google prefers websites that have high-quality backlinks. So, it’s obvious, Google will provide them a better rank.

Not only that, but high-quality backlinks also show that your content has some authority in the niche. For example, currently, the Backlinko website has 317,043 backlinks according to Ubersuggest. So, Google thinks that it is an expert in the digital marketing sector.

Whenever you search any SEO-related keyword, you will find one blog of Backlinko ranking on the SERP.  

Why High-quality Backlinks are Important for Google Rankings?

Backlinks create a way to another website. They are often called “inbound links” and play a major role in SEO.

When a website adds a backlink, Google analyzes it. According to Moz, it’s a “vote of confidence” from another website. 

So, if several websites are linking to a particular web page (backlinking), the search engine will feel that it has authority. Therefore, it will surface on top of the search engine results page.

In the past, having more backlinks could have got your website on the first page. But things changed after the Google Penguin update. Now Google looks for relevant, high-quality, and natural inbound links.

For example, if you have a blog on health and makeup, then the backlinks you are getting must be from the same niche. If you are getting backlinks from irrelevant websites such as coupon websites, then Google will ignore it.

So, high-quality backlinks are essential from a ranking perspective.

Here are a few reasons why you must get backlinks for your website:

  • Builds website authority.
  • Higher ranks.
  • Faster Indexing.
  • Generates more referral traffic.
  • Helps in building relationships with fellow bloggers, influencers, and website owners.

However, getting high-quality backlinks is not as simple as it seems. And using shortcuts like paid backlinks is a complete no-no. You should rely on natural backlink building tactics and forget about links from low-quality websites.

So, let’s find out which are the best ways to get high-quality backlinks.

1. Guest Posting

Most of the bloggers rely on guest posting or guest blogging strategies to get high-quality backlinks. Although it’s a bit of work, the traffic you will receive will compensate.

In guest blogging, you write for another website. Go for the ones which have a better domain score and higher ranks on the search engine results pages. Most websites allow you to promote your links including social media handles, blogs, products, and more.

Here are some websites with high domain score allowing guest blogging:

So, when you write a piece on another website, don’t forget to insert your blog’s link. This will help in generating traffic.

Moreover, while you send pitches to bloggers for guest-blogging, you are also building a relationship with them. So, the blogger might be interested in using external links to your website. 

2. Create Great Content

You should invest 90% of your energy into creating great content and 10% in getting high-quality backlinks. Most people reverse this rule. They spend more time building relationships to get backlinks.

Many even start working on backlinks for new content. But it is not right! If you are getting a backlink on a new content, Google might think it’s manipulative. So, allow natural indexing after you have created your content.

Try to produce high-quality content which promises a higher rank. This is the only way to draw scalable backlinks to your website. Informative content along with white-hat SEO strategies will help in getting higher rank on the search engine page. To give it a last push, you will have to spend some time on getting backlinks.

How to know if your content is of high quality?

When you plan your content, ensure that it is valuable to your audience. Try to solve a major problem or talk about things that people are interested in. Check out Google Trends, to find out what people are talking about.

If your content has all the material people need, it will receive more clicks and a better rank on Google. Other bloggers will try to link to your blog as they know the information will help their audience.

Similarly, don’t be afraid of using other’s links in your blog. The point is to give exactly what the audience wants. If any blog is helping you prove a point, use the link to it.

And don’t forget to send an e-mail to the blogger that you have used their blog’s link. They will appreciate it and will collaborate with you in the future.

In this way, you can create great content to attract the audience, bloggers, and Google.

3. Find Broken Links

If you have been blogging for a while, then you must know how broken links (404 errors) can hamper page quality. Almost every blogger has to deal with it now or then. But not everyone has the time to find these links.

So, if you have time, try to find such links on websites in your niche. You may use a chrome extension called Check My Links. This will find all the broken links on the web page you are searching for.

Once you have collected all the data, contact the website owner and let them know about it. They will appreciate your effort. As gratitude, they may link relevant blogs from your website on their website.

So, don’t forget to pitch your links after you receive a response.

4. Create Ultimate Guides

The term ‘Ultimate Guide’ works like a magnet for the audience. People believe they can find all the answers to their questions in guides.

Guides are generally quite long. They range from 5k to 10k words. According to Backlinko, long contents are better from an SEO perspective.

long contents are better from an SEO perspective

Image via Backlinko

Evergreen contents like guides are lucrative. You will receive an audience for a longer time and also get more backlinks in the long run.

Ultimate guides contain a lot of information on a single page. People don’t have to look for information on different websites. They can get everything they need in the same place.

The same goes for bloggers and website owners, who are searching for links to help their audience. They prefer linking to such valuable content. And thus, ultimate guides receive a lot of high-quality backlinks.

These guides become the go-to page for every information in the niche. So, people like to link to it.

5. Create Stunning Infographics

Now here is the thing, bloggers and website owners don’t get enough time to create infographics. But people love infographics. They convey any information quickly.

So, most website owners share other’s infographics on their website. Having quality infographics on your website will bring a lot of backlinks.

When you create an infographic, you use your website’s logo or name, right? So, when someone uses this picture, they have to use a backlink to your website as well. In this way, you will receive a lot of high-quality backlinks from your niche.

Here are a few tools you may use to create infographics:

6. Focus on Content Types that Generate Backlinks

According to Backlinko, 95% of web pages do not have any backlinks. During the analysis, the team discovered that the pages with backlinks were the ones with higher ranks.

95% of web pages do not have any backlinks

Image via Backlinko

Interestingly, the following types of content succeed in getting backlinks.

  • “Why” Posts
  • Listicles
  • “How to” Posts
  • Videos
  • Quizzes
  • Infographics

types of content succeed in getting backlinks

Image via SEOquake

Try to focus on these types the next time you plan for your content. These content types consist of the information people are looking for. So, they get high-quality backlinks naturally.

7. Build Your Branded Techniques

Industry experts come up with various strategies and name them. They coin a new term and the people from the industry get crazy over it. The strategy may be explainable in a few steps, but naming it creates a brand.

Unique names for strategies build more fame over time. For example, Brian Dean from Backlinko came up with the Skyscraper Technique which is a link-building strategy.

He used the word ‘Skyscraper’ for this even though it is describable in 3 steps. But using a branded term creates curiosity among people and slowly it becomes popular.

This later helps in getting backlinks because other people (bloggers) start talking about it in their blogs. When they are talking about it they have to backlink to the original content.

In this way, one can get high-quality backlinks within a short time. But you may have to work a bit on making the term a bit famous. Using social media platforms is a simple way to do so.

So, try to come up with strategies and name them.

Frequently Asked Question (FAQ):

  1. How many backlinks per day is safe?

It’s best if you can get at least 10 backlinks per day. For newbies, things will be a little difficult. If they submit 30, they will get around 10.

  1. Can I buy backlinks?

Yes, you can buy backlinks. Although buying backlinks is not wise. It is difficult to find high-quality websites selling backlinks. The ones you will find are of lesser quality.

This will hamper your page’s SEO and lower the page’s rank. So, go for guest blogging and other ways mentioned in the blog.

  1. Are backlinks still important?

High-quality backlinks are important for SEO. Google ranks websites that have more backlinks. However, the backlinks should be relevant and natural.

  1. How many backlinks should I get?

Google’s algorithm prefers quality over quantity for backlinks. Google will see who is linking to your website. So, if your page is getting around 10 backlinks from high domain score websites, it is great.

  1. Which websites should I choose for backlinks?

Go for websites with higher domain scores. Use Ubersuggest or Moz for finding out the score. If the score is above 40, you are good to go.

Ready to Get High-Quality Backlinks?

High-quality backlinks can generate huge traffic within a few days. It may seem like the most effortless SEO hack. But if your content is not good enough, getting backlinks may even increase the bounce rate.

So, the point is to focus on the content quality. Once you are satisfied that your content is valuable to your audience, then you should go for backlinks.

For getting high-quality backlinks, try to use methods such as guest blogging, pitch-emails, broken-link method, and more. But try to get high-quality backlinks.

Low-quality websites do not provide good traffic and Google might not like it as well. So, apply a few methods from this blog and let us know which one works for you.