Content Creation Strategies

12 Content Creation Strategies to Help You Build More Backlinks

Did you know that high-quality backlinks and content are the two most important things Google uses for ranking?

But let me be honest. Building quality backlinks is not that easy.

And it’s getting tougher each year.

However, here’s a fact – building quality backlinks can help get a higher rank, boost credibility, and referral traffic.

So, we cannot neglect it.

Back in the days, you could get away with buying links but now that’s not wise. These transactions mostly involve low-quality backlinks that negatively impact your website’s SEO. So, you need to put in the effort to get high-quality backlinks for your website.

And for this, it’s useful to create a powerful content strategy.

Creating great content for your website can help you get valuable links from high-authority domains.

But before we get into the various link building strategies, let’s take a look at how you can come up with good content.

Basic Content Creation Tips

Do Some Research

You need to stock up on content ideas before you start creating content. And for that, you need to know what’s happening out there. If you can give something that your audience is looking for, then your content will easily get backlinks and that’s where research helps.

Understand Your Audience

If you don’t know who your audience is, you’ll end up creating content for no one. You have to be very specific when you are targeting. For example, a tech blog has to create content specifically for the younger generation who are into technology. 

Add Stats and Case Studies

Having a few stats and case studies here and there in your content can make it more credible. People love seeing numbers and external researched data. So, don’t forget to add them.

Give Real-Life Examples

You tried a few link building hacks and found them to be not working, share them with your audience. The idea is to talk about your personal experience through blog posts. 

Give them a real-life example and take them through your experience with your words. Similarly, you can contradict a few popular techniques in your industry and talk about how you would go about it.

Include New Content in Your Topic

Suppose you are talking about building quality backlinks on your website. People will find thousands of similar backlinking techniques on the web. So, you must try to add a few new link building hacks.

This can set you apart from the rest and give more value to the readers.

Remember when Backlinko arrived with the famous “Skyscraper” technique? That’s exactly what I mean.

Do Content Optimization

Follow all the content optimization techniques for your content to improve its SEO. Here are a few things you must do.

● Find the best SEO keywords.

● Focus on the keyword but don’t overdo it.

● Use headings properly.

● Make sure you are adhering to the average word count that Google prefers.

● Use location-specific words and phrases.

● Use relevant links throughout your content.

Maintain Good Readability

Use tools such as Grammarly or Hemingway Editor to find out your readability score. Try to achieve Grade 6 or score 60 and above. Don’t include very long sentences.

How to Leverage Content for Effective Link Building?

When you get the content right, you won’t need any other ways to build quality backlinks. People will link to your content automatically. So, you’ll be able to create backlinks for free.

So, here are my tried and tested methods for building quality backlinks.

There are various content types on the web. When your goal is to get high-quality backlinks for your website, you should create valuable content that people would want to link to.

What I mean by valuable is that people should find it useful for their website or sharing. Shareable contents are the best if you want to bring huge traffic overnight.

Check this case.

HubSpot got a lot of traffic with the How to Create Detailed Buyer Personas for Your Business [Free Persona Template] blog. 

It’s your classic “How-to” post.

Source: HubSpot

Overall, this article earned more than 6512 backlinks from high-authority domains.

So, “How-to” blogs are one content type you might want to work on if you want to build quality backlinks. However, there are a few more content types that can help build quality backlinks, such as:

  • Guides and Ebooks
  • Interviews
  • Opinions
  • Infographics

2. Start Guest Posting

There are thousands of websites that allow guest posting. When you are writing a guest blog for a particular website, you are contributing to their content.

But here is the catch.

You can promote your website by adding relevant links throughout the content. But you shouldn’t overdo this, else the editor will reject your blog post. So, try to insert 2-3 links in your guest blog depending on what the editor says is suitable.

But you’ll have to add links that are relevant to the website. For instance, you cannot write a blog post on beauty and add tech backlinks to it.

It’ll deteriorate the quality of the blog post.

Guest posting is the most common method people use to build quality backlinks. But remember to pitch to websites with higher domain scores. The higher the domain score, the better is the quality of the backlink and this can improve your SEO further.

You can find the websites for guest posting by searching “Write for us + “your niche”.

Source:Google

Helping fix broken links is a popular method people use to build quality backlinks from authority websites.

But you’ll have to work a bit for it.

Now, what are broken links?

These are links that are not functional anymore. But webmasters don’t have enough time to check every broken link on their website.

It takes a lot of time.

But if you can spare some time from your busy schedule and find those broken links, it’ll be helpful for them, and for you.

After you make a list of all the broken links on a website, you just have to email them to the website owner. And in return, you can ask them to add your links as replacements.

You don’t have to individually check each link on every post. You can use a chrome extension called “Check My Links”. It shows all the broken links on a page.

4. Participate in Roundup Posts

Expert roundup posts are becoming popular these days. These are a great way to get quality backlinks and even build your brand. Having expert roundup posts helps in making the website look credible.

Moreover, whenever a website publishes a roundup post it gets shared by the experts who participate in it. But here is the thing, if you participate in the roundup post you’ll also get quality backlinks for your website.

Since these are expert posts, they get high traffic. So, a good amount of referral traffic is assured when you are participating in these roundup posts. But for that, you need to build your network. It will help you remain updated with all the roundup posts.

Source: LinkedIn

5. Align Social Media Signals

Google also considers social signals as an important ranking factor. This means that your brand’s presence and performance on social media might have some impact on your search engine rankings.

When you get numerous shares on different social media channels, it will help you build quality backlinks. However, these don’t count towards your SEO. Instead, they help drive traffic to your website and this, in turn, will help in improving your SEO and may also get you some natural backlinks from other sites. 

It’s also a great practice to put social media buttons on your posts so that people can share them more on their social media accounts. 

Moz, for example, has such social sharing buttons on the website. 

Source:Moz

When you are a well-known brand, people will mention you in their blog posts. However, many times, they might not link those mentions to your website.

Even if they are mentioning your brand’s products, there is a scope for building quality backlinks.

What you need to do is find out these unlinked brand mentions and pitch them for a backlink. They are already interested in your brand, so the slight nudge might help in pushing them over the edge and it might get you a backlink.

7. Syndicate Content

There are several content syndication websites you can choose from. My personal favorites are Medium and LinkedIn. The best part about content syndication is that it can get you a backlink and traffic without having to create new content. 

You can post your blog on the content syndication website as it is. Google won’t penalize these articles even though they are duplicates as it spares content syndication.

These content syndication websites have better domain scores and high traffic. So, when you are linking your website, you’ll get lots of referral traffic. At the same time, you’ll be able to build quality backlinks for your website.

8. Give Testimonials

Writing testimonials is a link building hack many webmasters follow. It helps in scoring links from high-quality domains. 

What you do here is find your favorite product or service and then write positive comments about it. You can approach the webmaster and ask them to feature it as a testimonial. 

It’ll help you get featured on the provider’s website. When they’ll feature your testimonial, you can ask them to add your website’s link to it.

You may have to pitch your testimonial to many such companies. Some of them might be happy with free promotions and reviews. So, you’ll easily get a backlink.

Matthew Woodward has written numerous such testimonials and earned backlinks.

Source: Matthew Woodward

9. Comment On Other Relevant Posts

For building quality backlinks for your website, you can also comment on other’s posts. However, you must try to stick to posts from your niche. Read the blog posts carefully and then add your comment with your link. However, these comments will be nofollow links and may not help your SEO much.

However, if the comments are decent, it can help you to some extent. So don’t give flat comments like “It’s helpful”. You have to elaborate and share your expertise. It will help you build quality backlinks on authoritative websites and also build your brand.

For instance, see the below comment. It’s got all the right things in place.

Source:SEO Optimizers

10. Get Interviewed

Many websites conduct interviews and when the interview goes live on the blog, they include the name and website of the interviewee.

So, if you have created a brand and have expertise in your field, it’s time to get started with interviews. However, to get interviews you need to have a good fan following and network.

It’ll help you connect with fellow bloggers and business owners who might want to take your interview. And when they’ll be done with the interview, you may ask for a backlink to your website.

For example, note how this website has taken an interview of Neil Patel.

Source: Metricool

11. Leverage Influencer Marketing

You can also build quality backlinks with influencer marketing. If you are selling a product or a service, find an influencer who would want to try it and share a review with their audience. However, you must make sure that the influencer is from your niche.

Once you make a collaboration deal with the influencer, ask them to write or make a video about your product or service. You can pay them for the same or give them a shoutout. In the process, you’ll get a backlink for your website and they’ll either get their payment or some traffic too. 

12. Make it Easy for People to Link to Your Content

Using easy embed codes and creating tweetable content you can make it easier for people to share things from your content. When they share using their accounts, it will also help in driving traffic to your website and get you backlinks in some cases.

In this way, your content will be shared across different social channels and embedded on other websites.

For example, see how the website below has no follower added a tweet button.

Source:Help Scout

Ready to Use Content Creation Strategies for Link Building?

There are several ways to build quality backlinks for your website. Having high-quality content is the first step. So, ensure you are following all the best practices for content writing to get more backlinks. Try to have content that people will love to share.

Incorporate new information in your content that is not available on the web. You may share a new technique that people can benefit from as well.

To get a few backlinks from high domain authority websites, you can write guest posts on them. So, start working and let me know whether these tricks worked for you.