Nowadays, the first thing people do to search for their hotel is going online. They put a few keywords and start searching on Google.

So, if you own a hotel, you would want to appear on the Google search page.

And for that, you need to fine-tune your SEO game.

Just showing up on the search engine page is not enough. Your website should appear for the right keywords and rank as number one.

Do you know the average CTR on the first ranking website on Google is 31.7%?

So, it would be profitable to rank on the top of the Google search engine for every relevant search.

Therefore, you have to understand the basics of SEO and utilize it correctly.

Hotel SEO is not that difficult if you know how to do it right. However, if you are not that confident, you can always go for a digital marketing agency.

In this article, I will tell you all the things you should know about hotel SEO. If you follow the tricks step-by-step, you’ll start seeing impressive results within a short time.

But before we get into the SEO tactics, let’s understand SEO and its importance. 

What is SEO for Hotels?

Search engine optimization (SEO) is the process of optimizing a hotel website so that it ranks on the search engine pages. 

When you use hotel SEO, you can establish a good online presence and drive traffic to your website. When you get good traffic, you will get a high number of bookings. 

So, you should consider SEO as a part of your digital marketing strategy. 

If you can get that right, you can easily win over all your competitors. 

Why is Hotel SEO Important?

Whenever your potential customers search on Google, they get a long list of options. With SEO tricks, you can make your website appear in those lists. 

But here is the thing. People prefer clicking on a webpage that ranks first. So, it’s important that you get your website on top. 

Hotel SEO tactics will help you get that position. 

If your website doesn’t appear on the first page of Google, it will not get the required exposure and it will impact your business. 

In simple words, no SEO, no website traffic, and no bookings!

That’s the reason, you have to do optimization to stay in business. 

How to Perform Hotel SEO?

I have been working on hotel SEO for years now. I have found that only a few hotel SEO tricks work. So, I am mentioning them below.

Try to incorporate these into your SEO strategy to get the best results.

1. Understand Your Target Audience

Defining your target audience is the first step of hotel SEO. If you are in business for years now, you will have a good idea of the audience. But if you are starting new, you need to do a little research.

Through the audience research, you’ll understand the characteristics of people who are most likely to book a room at your place. While online, you should target using these characteristics.

These characteristics will be the backbone of your whole SEO strategy. You have to mold your content and targeting based on these.

For example, if you own a budget hotel, your audience will comprise solo travelers, backpackers, and more. So, when you do SEO for these people, you must use keywords that would attract them.

2. Do Proper Keyword Research

Your whole hotel SEO strategy works on keyword research. So, you need to use the audience information to determine the keywords for your website.

Now there are mainly two types of keywords – short tail keywords and long-tail keywords.

You need to focus on both these types.

Let’s say your hotel is in Cairo. So, here are a few possible keywords you can go for.

Source: Ubersuggest

When you start working on your website content, you should try to incorporate these keywords into it.

It will help your website to show up when people search for these keywords. However, you also need to use some keywords which are specific to your hotel.

For example, if your hotel is located near the Nile river (which is a tourist spot), you might want to add “Nile” in your keyword. So, your keyword will be “budget hotel in Cairo near the Nile.”

3. Work on the Page Title, Meta Description, and URL

When you are working on your hotel SEO, you should try to make things easier for the Google crawler.

You can do that by optimizing your website. Your website should give clear signals to the crawler about what it is about.

So, you need to tweak your webpage titles, meta description, and URL.

When Google shows up the results on the search engine page, it comes with the web title, meta description, and URL.

So, if all these things align with your keywords, it’ll help Google and your audience understand your website better.

Here is how a result is shown on the Google search engine page.

The webpage URL is mainly for the Google crawler. While your webpage title and meta description are for your audience.

Web Page URL

The URL is the address of your website’s page. You can use it to move to a specific page of your website. 

Here are some of the ways you can optimize URLs for SEO. 

• Separate the words in your URL using hyphens (dashes). 
• Avoid using any stop or connecting words (like is, with..)

Page Title

Page titles are the first thing your audience will see about your website. So you need to make them perfect. 

Here are a few tips to write an SEO-friendly page title:

• Try to include the primary keyword and make it short and easy.
• The page title length should be within 60 characters.

Meta Description

As it is the summarization of your article, people generally read this. To make it SEO-friendly, you should try to tell exactly what is in the article and use the primary keyword.

4. Optimize Your Web Content

Content plays a major role in SEO. So, you need to include content optimization in your hotel SEO strategy.

The content helps in two things – building authority and getting ranked.

Therefore, even if you have website content for your primary pages, you should try to upload blogs and articles as well.

These contents help in driving more traffic to your website.

For example, you can publish blogs on “10 things to do in Dubai” and add your hotel’s name and link to it. So, when the blog shows up for a search about Dubai, your brand will also get some exposure.

Source: Kerzner International Limited

However, I understand it is not easy to publish blogs and articles daily when running a business. So, what you can do is hire content writers for your website. They will help you deliver SEO content daily.

5. Add Alt Text to All Your Images on Your Website

When you have a hotel website, you will want to add more and more images of your hotel.

So, what if you can use these images to show up in Google searches?

Yes, you can also do SEO with your website images.

Since Google doesn’t understand images, you should add alt text to let Google know what’s in the picture.

When you add alt text to your website’s images, they will appear in the Google images. So, when one clicks on the image, they will open your website.

Therefore, SEO experts generally recommend optimizing all the images on the website. You never know for which photo you can get website traffic.

Source: Google

6. Arrange the Headings and Subheadings

Structured content is easier to read for Google and users. It helps to identify which parts are important and how the whole content is interconnected.

So, instead of writing flat texts, try to emphasize the headings by using the H1 or H2 tags.

There are different headings such as H1, H2, H3, H4, H5, and H6. You have to use these to show Google the hierarchy of importance of the headings in your content.

Overall, using this will help you with your hotel SEO.

Source: National Geographic Society

7. Use Google Hotel Search

Adding Google Hotel Search to your hotel SEO strategy is a must. Google Hotel Search is specifically for hotels around the world. If you can get your hotel to rank on top here, you are bound to get a lot of traffic to your website.

As mentioned earlier, people generally use one way to search hotels online.

“Hotels in (name of the city, town, or vicinity).”

So, you need to ensure that you use these words. However, at the same time, Google Hotel Search emphasizes other characteristics like images, name of the hotel, price, and description.

So, when you use your Google My Business account, ensure that you have these details perfectly.

Getting on top of the hotel listings is not that easy, but if you follow the optimization tactics and get good ratings and reviews, you’ll surely get on top.

Once you are at position one, your hotel will get more visibility. Even if you cannot rank on the first page, ranking on the listing will help you get traffic.

Source: Google

Frequently Asked Questions About Hotel SEO

Q1. How do hotels do SEO for websites?

A. Here are five hotel SEO tactics to use:

• Write unique content with relevant keywords.
• Optimize page title and meta description.
• Ensure the page loads quickly.
• Make the hotel website mobile-friendly.
• Use keywords that will bring good traffic.

Q2. Why do you need to do optimization for hotel websites?

A. Optimization of hotel websites is important because it drives more traffic. Whenever there is huge traffic, hotels get a good number of leads and customers.

Q3. What is SEO in the hospitality industry?

A. SEO in the hospitality industry is all about making the website visible to a large number of people on search engines.

Q4. Is hotel SEO relevant in 2021?

A. Yes, hotel SEO is still relevant in 2021. Leading hotels of the world take the help of digital marketing agencies to do SEO for their website.

Q5. Is SEO legal?

A. Yes, SEO is very much legal. However, the key is to only go for white hat SEO tactics. If you use the black hat ones, Google may penalize your website.

Ready to Work on Your Hotel SEO?

In this digital era, more people are doing their hotel searches online. So, you need your hotel website to start appearing on relevant Google searches. But when there are so many hotel websites, it is not easy to rank high.

So, you should start using hotel SEO tactics.

At the same time, if you use Google My Business properly, you can appear in the right spots on Google.

So, include these tactics in your strategy and comment on how things go for you. 

The real estate business has changed over the years. Now more and more people are using the internet for their new house hunt.

Gone are the days of several face-to-face meetings with agents.

With more online hunts, things have become difficult for real estate business owners. They are not able to get the local high-quality leads that they got before.

They are also missing the chances of using their communication strategies for converting the leads.

When a person searches online for real estate they have a wider selection. They can look at the images of plots, houses and get the essential details.

Sometimes they only look for reviews.

BrightLocal says 87% of consumers read online reviews for local businesses.

Therefore, as a real estate owner, you must have a website having all the accurate details and reviews. At the same time, to attract the right leads, you must use SEO strategies.

You may have a great website but only SEO will help you get quality leads. However, for real estate, the SEO strategies are a bit different.

So, let me explain to you in detail.

What is Real Estate SEO and Why is it Important?

You can find several definitions for real estate SEO online but the gist is:

The SEO tactics one uses show up when a user searches about buying and selling a property on search engines.

Imagine yourself as the customer who wants to buy a new home. You’ve decided on the location and the kind of house you want.

What’s the next thing you would do?

That’s right, go to Google to look at all the real estate available in that location.

Source: Google

Now, when you are searching on Google, you’ll find two sets of links – Google ads and organic links.

Google ads will show up on the top with a symbol of “Ad” along with it. In case, you have a budget to invest or you want leads quickly, then you may go for this.

However, if you want to spend the least and want your website to rank on the first page, you should go for real estate SEO.

Using real estate SEO strategies, your website will be showing at the top. It’s all about keywords and different optimization about which I will discuss ahead.

And here is the best part, the first result in Google’s organic search gets a 28.5% click-through rate.

So, if you can get your website to rank numero uno on the Google search engine page, you’ll get huge traffic. However, it’s not only about ranking number one. You also need to show up on the right searches.

It’ll help you in the overall brand awareness.

Your ranked website will receive more clicks when someone searches for certain keywords. If the website is designed accurately, you’ll get more calls and emails from potential leads.

Now that you know about real estate SEO and its importance, let’s find out the strategies you can apply.

The Real Estate SEO Strategies in 2021

You don’t have to be an expert to implement SEO strategies on your website. However, if you are not confident and all new to this online world, you may take the help of a digital marketing agency.

They’ll help you make the right on-page and local SEO setups that are vital for ranking.

However, if you think you can take on real estate SEO all by yourself, here are the strategies.

1. Optimize your Google My Business page.

When someone searches “real estate” in a location, the Google listings also show up. The Google listing consists of all the real estate companies that are available in that location.

You can get potential prospects using the Google listing as well. Many people go for this listing instead of clicking on the organic links.

The listing consists of the name, contact details, and reviews. So, anyone researching real estate can take a look at the reviews and decide whether to visit the website or not.

For example, when I search the keyword “real estate company in Boston” this Google listing shows up.

Source: Google

As you can see that there are two types of listing. One is a Google ad and the other one is an organic listing. You can always invest in ads, but we would recommend going for organic listing.

It’s free and you’ll get more customers from here.

When someone clicks on the name, Google will show the ratings, reviews, pictures, website, and more.

So, if you haven’t set up your Google My Business page, you should do it immediately. Just visit google.com/business and fill in all the details.

Make sure your profile has all the necessary details. Don’t forget to include:

• Website
• Location
• Telephone number
• Description
• Opening hours
• Photos
• Primary and secondary categories

When someone will search for “real estate near me” Google will show only the top 3. So, you need to optimize to get in the top 3 places.

For that, you need to add all the information correctly.

2. Focus on reviews on Google listings

When 90% of consumers read online reviews before visiting any website, you must pay attention to your reviews.

Online reviews help in building trust. People believe in recommendations from others who have used a business.

Google listings are one of the top places, people read the reviews.

Even if your company is not in the first place on the list, if you have a good number of reviews and ratings, it will help. When there is a sea of real estate companies online, having positive reviews can make you stand out.

It’ll also help in improving your local SEO.

Source: Google 

Here you can see that even though the marked real estate company is in number two. However, it’ll receive more clicks because of the high number of reviews.

At the same time, always try to get reviews on other platforms such as Yelp, Facebook, and more. Most people visit websites only after going through a few positive reviews on the web.

3. Do your keyword research

Keyword research is one of the most important aspects of on-site SEO. It is only with the help of the right keyword, you can target your customers.

To find the keyword you need to understand your consumer’s intent. If you can get yourself in the shoes of your customers, you can easily find the keywords that they might search. However, if you are unable to do so, you may run a survey to find out.

On the web, with the help of keyword research tools, you can easily figure out the keywords.

What most real estate marketers do is spend the most time on social media marketing and content marketing. However, if your keyword game is supercharged, you’ll be able to rank high on Google.

If you do your keyword research correctly, you’ll get free traffic. But it will take some time.

Here are a few tips you may use for your keywords:

• Try to use more long-tail keywords.
• Use the Google search bar to find these long-tail keywords.
• Check the search queries in Google Ads.
• Check for organic terms you rank for in Google Analytics.
• Give a go at Ahrefs’ keyword explorer

4. Optimize on-page components

The optimization for on-page elements for local and national real estate companies is a bit different. However, both require to include the name, address, and phone number (NAP) clearly on the website.

It will not only help the people to contact you but even the search engines to index properly.

Along with that you also need to get the title tags, meta description, and body copy right.

Make the meta description engaging so people will quickly click on your link. Most people read the meta description to judge whether to click on the link.

So, try to add CTA in the meta description along with the keyword.

Always select a website platform that uses Schema local markup. It helps the indexing bots know what to look for.

You want to have your all listings indexable and also have an XML sitemap. These are the essentials if you are planning to optimize the website.

Here are some additional things you should do for on-page SEO:

• Try to add the focus keyword at the beginning of the title.
• Keep the title engaging and short.
• Use the keyword in the permalink.
• Add the keyword in the meta description.
• Try to keep the keyword density at 1-1.5%

5. Produce engaging content

Most real estate companies do not focus on the content. They have the pictures and the pricing but people always want more detail.

If they get all the details they need right on a single page, they will be more interested in buying.

So, if you feel that your website is lacking good content, you should invest in engaging content as soon as possible.

You can take the help of a content writing service or hire a content writer.

Other than having the main content on the website, you should also try to write blogs every week. Having enough content on your website will educate people about your business.

But I understand finding good content ideas for real estate can be difficult. So, you can always check what your competitor’s blogs are about. You can steal some ideas and give them a unique twist.

You can also check out BuzzSumo and Google Trends to narrow down the contents which will help you get more shares. These free tools will tell you about what people are interested in from the real estate sector.

You may focus on those topics and create engaging content that your customers will love.

Frequently Asked Questions (FAQ):

Q1. How do I do SEO for real estate?

A. Here are a few ways you can do SEO for real estate:

• Do an SEO audit
• Do keyword research.
• Make your website user-friendly
• Optimize your website for mobile devices.
• Make an account in Google My Business and other directories.

Q2. Is SEO important for real estate agents?

A. Yes. Most of the customers are using search engines for real estate hunting. So, it would be wise to use SEO for your website.

It will help you present your website in front of people when they are searching for real estate-related terms.

Q3. Does SEO work for Realtors?

A. Yes, most home buyers use the internet for researching real estate. So, SEO works well for real estate companies.

Q4. How to get real estate clients fast?

A. Here are some ways you can get real estate clients fast:

• Work with influencers.
• Use email marketings.
• Ask for referrals.
• Create a professional website.
• Use SEO to rank high.
• Use local SEO.
• Do content marketing.

And more.

Q5. Is it important to use Google My Business for real estate?

A. Yes, it’s necessary if you want to get high-quality leads. Google listings take away half of the page of a Google search page. So, most people focus on that.

Having your company name on the first three positions can help you get a good number of leads.

Ready to Improve SEO of your Real Estate Website?

Improving SEO on your real estate website can help you gain more traffic which in turn will get you leads. So, as a real estate marketer, you cannot neglect on-page SEO.

At the same time, you should also ramp up the local SEO. Set up the perfect Google My Business page to get listed in the Google listings.

Google listings take up almost half the page, so people’s attention is dragged to it. If you can use this as an advantage, you’ll surely get high-quality leads.

So, try these real estate SEO tactics for your website and let us know how things go for you.

Are you a new blogger working on your link-building skill? Do you want to get high-quality backlinks? Are you in search of backlink generators?

Then you are at the right place!

If you know about SEO, then you must know the importance of getting high-quality backlinks. It is necessary for higher rankings on search engine result pages (SERPs).

According to Aira, 53% of participants believe backlinks’ impact will remain the same in the future, while 5% believe its impact will increase. So, it’s evident, we can’t run away from backlinks.

Image via Aira

Backlink building is a popular White-hat SEO tactic. Google prefers websites that have high-quality backlinks. So, it’s obvious, Google will provide them a better rank.

Not only that, but high-quality backlinks also show that your content has some authority in the niche. For example, currently, the Backlinko website has 317,043 backlinks according to Ubersuggest. So, Google thinks that it is an expert in the digital marketing sector.

Whenever you search any SEO-related keyword, you will find one blog of Backlinko ranking on the SERP.  

Why High-quality Backlinks are Important for Google Rankings?

Backlinks create a way to another website. They are often called “inbound links” and play a major role in SEO.

When a website adds a backlink, Google analyzes it. According to Moz, it’s a “vote of confidence” from another website. 

So, if several websites are linking to a particular web page (backlinking), the search engine will feel that it has authority. Therefore, it will surface on top of the search engine results page.

In the past, having more backlinks could have got your website on the first page. But things changed after the Google Penguin update. Now Google looks for relevant, high-quality, and natural inbound links.

For example, if you have a blog on health and makeup, then the backlinks you are getting must be from the same niche. If you are getting backlinks from irrelevant websites such as coupon websites, then Google will ignore it.

So, high-quality backlinks are essential from a ranking perspective.

Here are a few reasons why you must get backlinks for your website:

• Builds website authority.
• Higher ranks.
• Faster Indexing.
• Generates more referral traffic.
• Helps in building relationships with fellow bloggers, influencers, and website owners.

However, getting high-quality backlinks is not as simple as it seems. And using shortcuts like paid backlinks is a complete no-no. You should rely on natural backlink building tactics and forget about links from low-quality websites.

So, let’s find out which are the best ways to get high-quality backlinks.

1. Guest Posting

Most of the bloggers rely on guest posting or guest blogging strategies to get high-quality backlinks. Although it’s a bit of work, the traffic you will receive will compensate.

In guest blogging, you write for another website. Go for the ones which have a better domain score and higher ranks on the search engine results pages. Most websites allow you to promote your links including social media handles, blogs, products, and more.

Here are some websites with high domain score allowing guest blogging:

• HubSpot
• The Huffington Post
• Mashable
• Outbrain

So, when you write a piece on another website, don’t forget to insert your blog’s link. This will help in generating traffic.

Moreover, while you send pitches to bloggers for guest-blogging, you are also building a relationship with them. So, the blogger might be interested in using external links to your website. 

2. Create Great Content

You should invest 90% of your energy into creating great content and 10% in getting high-quality backlinks. Most people reverse this rule. They spend more time building relationships to get backlinks.

Many even start working on backlinks for new content. But it is not right! If you are getting a backlink on a new content, Google might think it’s manipulative. So, allow natural indexing after you have created your content.

Try to produce high-quality content which promises a higher rank. This is the only way to draw scalable backlinks to your website. Informative content along with white-hat SEO strategies will help in getting higher rank on the search engine page. To give it a last push, you will have to spend some time on getting backlinks.

How to know if your content is of high quality?

When you plan your content, ensure that it is valuable to your audience. Try to solve a major problem or talk about things that people are interested in. Check out Google Trends, to find out what people are talking about.

If your content has all the material people need, it will receive more clicks and a better rank on Google. Other bloggers will try to link to your blog as they know the information will help their audience.

Similarly, don’t be afraid of using other’s links in your blog. The point is to give exactly what the audience wants. If any blog is helping you prove a point, use the link to it.

And don’t forget to send an e-mail to the blogger that you have used their blog’s link. They will appreciate it and will collaborate with you in the future.

In this way, you can create great content to attract the audience, bloggers, and Google.

3. Find Broken Links

If you have been blogging for a while, then you must know how broken links (404 errors) can hamper page quality. Almost every blogger has to deal with it now or then. But not everyone has the time to find these links.

So, if you have time, try to find such links on websites in your niche. You may use a chrome extension called Check My Links. This will find all the broken links on the web page you are searching for.

Once you have collected all the data, contact the website owner and let them know about it. They will appreciate your effort. As gratitude, they may link relevant blogs from your website on their website.

So, don’t forget to pitch your links after you receive a response.

4. Create Ultimate Guides

The term ‘Ultimate Guide’ works like a magnet for the audience. People believe they can find all the answers to their questions in guides.

Guides are generally quite long. They range from 5k to 10k words. According to Backlinko, long contents are better from an SEO perspective.

Image via Backlinko

Evergreen contents like guides are lucrative. You will receive an audience for a longer time and also get more backlinks in the long run.

Ultimate guides contain a lot of information on a single page. People don’t have to look for information on different websites. They can get everything they need in the same place.

The same goes for bloggers and website owners, who are searching for links to help their audience. They prefer linking to such valuable content. And thus, ultimate guides receive a lot of high-quality backlinks.

These guides become the go-to page for every information in the niche. So, people like to link to it.

5. Create Stunning Infographics

Now here is the thing, bloggers and website owners don’t get enough time to create infographics. But people love infographics. They convey any information quickly.

So, most website owners share other’s infographics on their website. Having quality infographics on your website will bring a lot of backlinks.

When you create an infographic, you use your website’s logo or name, right? So, when someone uses this picture, they have to use a backlink to your website as well. In this way, you will receive a lot of high-quality backlinks from your niche.

Here are a few tools you may use to create infographics:

• Canva
• Visme
• Animaker
• Mind the Graph
• Infogram

6. Focus on Content Types that Generate Backlinks

According to Backlinko, 95% of web pages do not have any backlinks. During the analysis, the team discovered that the pages with backlinks were the ones with higher ranks.

Image via Backlinko

Interestingly, the following types of content succeed in getting backlinks.

• “Why” Posts
• Listicles
• “How to” Posts
• Videos
• Quizzes
• Infographics

Image via SEOquake

Try to focus on these types the next time you plan for your content. These content types consist of the information people are looking for. So, they get high-quality backlinks naturally.

7. Build Your Branded Techniques

Industry experts come up with various strategies and name them. They coin a new term and the people from the industry get crazy over it. The strategy may be explainable in a few steps, but naming it creates a brand.

Unique names for strategies build more fame over time. For example, Brian Dean from Backlinko came up with the Skyscraper Technique which is a link-building strategy.

He used the word ‘Skyscraper’ for this even though it is describable in 3 steps. But using a branded term creates curiosity among people and slowly it becomes popular.

This later helps in getting backlinks because other people (bloggers) start talking about it in their blogs. When they are talking about it they have to backlink to the original content.

In this way, one can get high-quality backlinks within a short time. But you may have to work a bit on making the term a bit famous. Using social media platforms is a simple way to do so.

So, try to come up with strategies and name them.

Frequently Asked Question (FAQ):

1. How many backlinks per day is safe?

It’s best if you can get at least 10 backlinks per day. For newbies, things will be a little difficult. If they submit 30, they will get around 10.

2. Can I buy backlinks?

Yes, you can buy backlinks. Although buying backlinks is not wise. It is difficult to find high-quality websites selling backlinks. The ones you will find are of lesser quality.

This will hamper your page’s SEO and lower the page’s rank. So, go for guest blogging and other ways mentioned in the blog.

3. Are backlinks still important?

High-quality backlinks are important for SEO. Google ranks websites that have more backlinks. However, the backlinks should be relevant and natural.

4. How many backlinks should I get?

Google’s algorithm prefers quality over quantity for backlinks. Google will see who is linking to your website. So, if your page is getting around 10 backlinks from high domain score websites, it is great.

5. Which websites should I choose for backlinks?

Go for websites with higher domain scores. Use Ubersuggest or Moz for finding out the score. If the score is above 40, you are good to go.

Ready to Get High-Quality Backlinks?

High-quality backlinks can generate huge traffic within a few days. It may seem like the most effortless SEO hack. But if your content is not good enough, getting backlinks may even increase the bounce rate.

So, the point is to focus on the content quality. Once you are satisfied that your content is valuable to your audience, then you should go for backlinks.

For getting high-quality backlinks, try to use methods such as guest blogging, pitch-emails, broken-link method, and more. But try to get high-quality backlinks.

Low-quality websites do not provide good traffic and Google might not like it as well. So, apply a few methods from this blog and let us know which one works for you.

Ever came across a picture on Facebook where it didn’t seem right, and you wanted to look it up? Well, that’s where you need a reverse image search! 

You must know about image search on a search engine. You type in a word or phrase, and it shows hundreds of photos.

But sometimes, we have to search by image. 

Do you know according to Google Trends, the term ‘Search by image’ was googled 60-80% in 2020?

Whether you are on your phone or desktop, you can use search engines for reverse image search. And if you are into research works, or solving a crime online, then this is something you should know. 

People often use this tactic to catch catfish accounts. You know how things are nowadays!

So, let me show you how to do a reverse image search on different search engines. 

Google Reverse Image Search on PC

If you are on a desktop, reverse image lookup is easy-peasy. Just follow the steps below.

Step 1: Open Google.com, and in the upper right corner, you will find ‘images’. Click on it.

Step 2: The IMAGE SEARCH page will open up. You will find a symbol for the camera in the search bar. If you hover the cursor over it, it will show the words ‘Search by Image’. Click on it.

Step 3: The Reverse Image Search on the Google screen will show up. You can either upload an image or use an image URL. After you have added the picture and click on Search by Image.

Google Reverse Image Search on Phone

When you need to lookup pictures on your phone, it has some additional steps. Follow the steps below to learn: 

Step 1: I understand that you may be used to using the Google Search Engine app. However, here you need to use google chrome instead. If you do not have the Chrome app, you may download it for Android or iOS from the play store.

 Don’t wish to download the chrome app? No problem, you may use any browser you want. Add images.google.com in the URL bar and search. 

Step 2: The Google images screen will show up. But in the phone version, you may not find the camera symbol. So, you need to go to the settings and activate the desktop version. 

Step 3: Once you get the desktop version, you will find the camera symbol. It will be in the search bar. Click on it, and you can follow the same steps mentioned in the desktop version. 

If you use the Google Search Engine app often, you must have come across the Google Lens. You can do google reverse image search in Google Lens as well. 

Microsoft Bing Visual Search

Bing may not be as popular as its competitor Google, but people still use it. According to a study on Statista, in February 2021, Bing captured 6.7 percent of the global search market. Although, yes, Google was leading with 86.6 percent. 

So, yes, a good number of people use the Microsoft Bing app and the search engine.

The reverse image search in Bing is as easy as Google. The plus point with this is you can directly click a picture and search it on Bing. 

For example, you are stuck on a maths problem and need some hint on solving it. Just click a picture of the sum and search it. I am sure you will get some information! Just ensure no one else knows about it

Microsoft Bing Reverse Image Search

Now when you are using Microsoft Bing, you can do a reverse image search in two ways. You may use the search engine directly from the browser. Or you may download the Microsoft Bing app. 

I would suggest you go for the app.  

Let me start with the search engine on a browser. You may use Chrome, which I know you use a lot. So, follow the steps below. 

Bing Search Engine Through Chrome

Step 1:  Click here, and the Bing Visual search window will open. Alternatively, you can search Bing Visual Search in Google. You will end up with this screen below.

If you are using a smartphone, you will see this screen. But if you are on a desktop, you will get additional options to drag the image, search by image URL, and more. 

Click on the ‘Take Photo’ tab on the screen.

Step 2: Once you click on it, your phone may ask for permission. 

You will have to allow bing to use your camera, or else it would not allow using the other options. After allowing the app, you are free to take a photo and search for similar images online. 

Step 3: If you look below, you will find the gallery symbol. You need to click on it.

Step 4: Your phone’s gallery will show up with all the pictures. You need to click on the image you wish to search. On the upper corner, you will get two options – Camera and Browse. 

With the camera option, you may click images, and the browse button will open your Google drive. So, if you have a picture there, you can use it from Google drive. 

After you select the image, you can do the reverse image search using the Bing search engine. 

Microsoft Bing App Visual Search

For this, you will require the Microsoft Bing App (Obviously!). So, download accordingly for your Android or iOS phone. Next, follow the steps below for the reverse image search on the Bing app. 

Step 1: Open the Microsoft Bing App. The first screen will be your search engine page. It looks similar to the Google one. 

Here is a picture.

Step 2: You have to click on the lens symbol in the search bar. It will open your camera just like using Bing on a browser.

Step 3: Click on the gallery symbol, and your phone’s gallery will open. After that, you have to select the image you wish to reverse search. Click on the search button!

Reverse Image Search Engines

When you are in a hurry and need to do reverse image search quickly, you may rely on Image search engines. These are search engines to look up images. However, not all of them are accessible through a browser or smartphone. 

Here are some of them:

• TinEye is one of the notable image search engines. To date, TinEye has crawled over 46 billion pictures on the world wide web. You may upload, paste or enter the image URL for the image search.
• Duplichecker.com’s similar image finder is great for looking up images if you are on the go. Not only it presents the images, but it also provides additional details about them.
• Yandex.com’s images section has the search by image option. After opening it, click on the camera button on the search bar. You may select a file or use an image URL for the reverse image search. 

There are several apps for looking up pictures as well. If you are an investigative journalist dealing with cybercrimes, then you need to have such apps on your phone.

CamFind, Google Lens, Veracity, and more are a few popular ones. They deliver impressive results similar to image searches on Google or Bing. So, if you need to investigate catfish accounts, or find the source of any meme, then go for reverse image search.

Frequently Asked Questions (FAQ)

1. What happens when you perform a reverse image search?

The reverse image search helps you search by image. Instead of typing a phrase in the search bar, you upload a picture or use an Image URL. After you upload the picture, it will show similar images. 

For example, if you upload a picture of the confused cat and angry lady meme image, it will show similar memes. So, you will get all the memes that are doing rounds on the internet. Moreover, if you wish to find out who was the first person to upload this revolutionary image, you can get the details. 

2. Can I use screenshots for reverse image search?

Yes, the screenshot is also an image. But you have to crop the image if there are any other pictures on it. It will help the search engine learn about the specific image to find. 

For example, you have a Facebook profile screenshot. You may crop to highlight the profile picture. If you do not do that, the search engine will show random Facebook profile images.

3. How accurate is Google’s reverse image?

When you search by picture, it will show all the similar images it finds on the webs. You will find pages after pages with pictures. So, it is not as accurate as you may want. 

4. Can you reverse image search on an Android phone?

As mentioned above, you can easily search by image on android phones. You may either use image search apps or use search engines on a browser. 

5. Which is the best reverse image search?

Google is the best among all the search engines as it has a huge database. Moreover, it will allow you to refine your search. You can search by publisher, date, and more options using the Google reverse image search. 

Ready to do a Reverse Image Search?

Reverse image search is all about searching by image. Instead of searching using words, we use pictures. This method helps to find similar images with their details. You may use this method to find out any cat-fish accounts or find any product online. 

The reverse image search is often used by researchers, journalists, and police to find different images. For example, for removing a viral offensive image, the cybercrime branch will use it to find all the similar images. 

Google and other search engines also show images from social networking websites. So, if you want to find the history of any image, try reverse image search. 

You may use any of the methods mentioned above. And don’t forget to share which method you liked the most in the comment section.