Is it a very tough job to figure out how to write a conclusion? Are you struggling to find words to put in at the end of your blog? Do you not know how to write a conclusion for a project?

Do not worry. You are at the right place to clear all your confusion. I am going to take you on an educational ride on how to write a conclusion. I can assure you that you will create better concluding paragraphs after this.

Well, writing a conclusion for your blog or article should be an easy job? It should be easy for the readers to follow and understand. The conclusion should have a simple tone. It should also be easy for you to write.

Your conclusion should make the reader think about your article even after putting the paper down. It should create a strong impact.

You have already done the hard part of writing the whole article. Throughout the content, who has written everything, you wanted the reader to know about. Also, it is natural to lose patience as you move to the end of the article.

However, how to write a conclusion can be a real tough job. A reasonable conclusion has the power to impress the reader more than what the whole content did. Writing an attractive conclusion is an art.

The greatness of the conclusion is that it ends with a note that does not indicate trailing deeper into oblivion. From the conclusion, a reader should already be sure of their decision. This part of the blog gives you the most clarity.

Why is the conclusion important?

The two most difficult things to write in a blog are the introduction and conclusion. But, these two are the most important as well. These two create most of the impression of the reader on the blog. Hence, investing time in these two is worth it.

An introduction transports a reader from his or her daily life into the blog. Same way, a conclusion works as vice versa. Using a conclusion, you need to move your reader back to their everyday life from the blog.

A conclusion will clarify to the reader why they need to reflect on what you wrote in your blog and how it matters. This is your last chance to have a final word on your topic. Use this to demonstrate your ideas, orchestrate your thoughts and pitch your reader to a new concept of your subject.

This is also a final opportunity to create a good impression on the readers. Try to end it on a positive note. Your reader should be glad to have read your paper after they read your conclusion.

The conclusion should have a tone of surety. Some people come up with the best conclusions. If you are not one of them, do not have to worry. Writing a reasonable conclusion is not always about talent. There is a formula on how to write a conclusion.

Today, I am going to educate you with the formula and with examples. So are you ready to learn how to write a conclusion?

How To Write A Conclusion

The conclusion should have a tone of surety. Some people come up with the best conclusions. If you are not one of them, do not have to worry. Writing a good conclusion is not always about talent. There are formulas or strategies on how to write a conclusion.

Today, I am going to educate you on the formulas and strategies. So are you ready to learn how to write a conclusion?

Before we start with the formulas, let me first tell you a few things. Firstly, this formula is not the only and obligatory way to write a conclusion. You can add or remove whichever part you feel is right. Also, as you get better, you can even shuffle it in your own way.

• Play the “So What” game:

If you are stuck with your conclusion and do not know how to proceed, you might ask a friend to recite it with you. Now, whenever you are making a statement in your conclusion, ask your friend to cross-question you. Something like, “so what?” or “why would anybody care?”.

This will help you to fill the loopholes in your conclusion. If you cannot find a friend, you can use this trick on your own. Keep questioning yourself about what you are writing, and there you are with the perfect conclusion.

• Return to the theme you addressed in the introduction:

This strategy makes the reader feel that they have read the full story. It reminds the reader of what and where they started the blog. Using this trick, you can re-emphasize the main point of the topic. When you end with the same scenario as how you started, it tells the reader that the blog proved its point.

You can even use the exact keywords to refer back to the introductory paragraph. The conclusion should have an overall view of the blog.

• Synthesize, do not summarize:

The conclusion must include a compact summary of the main points in the paper. This does not mean that you will blindly repeat all the sentences and words in the introduction paragraph.

Instead, focus on proving the points that you made throughout the paragraph. Convince your readers through your conclusion.

•  Propose a course of action, or questions for further study:

When you give an answer to any problem, you redirect your reader’s thoughts. This makes the reader understand your point. They then get convinced to use the ideas in their own life.

• Point to broader implications.
• Include a provocative insight.
• You can also include a quotation or reading from your research on the topic to make it more trustworthy.

Strategies to avoid in your conclusion

• Using an overrated or common phrase at the beginning of the conclusion can be a buzzkill. Phrases like “in closing”, “in conclusion”, or “in summary” may sound good when used in a speech but avoid them when writing an article.
• Do not use the conclusion paragraph to state the central point for the first time. Using the thesis only and, firstly, in conclusion, will be a disadvantage to your blog.
• Avoid introducing any form of new information or idea in your conclusion.
• Do not use a whole new subtopic in your conclusion.
• Using emotional appeals in your conclusion is a negative point. In an analytical paper, sentimental approaches are not welcome.
• Include research quotations or readings in the body of the blog and never in conclusion.

The four types of ineffective conclusion:

1. The “this is my story, and I’m sticking to it” conclusion:

This is just the most desperate way to end a blog. It gives out a feeling of helplessness to the reader. It shows that the writer failed to write a proper conclusion and hence repeated the title. This the writer does when he or she could not think of anything else to write.

2. The “ Sherlock Holmes” conclusion:

Some writers tend to give the thesis for the first time in the conclusion. This writer mainly does when they are too insecure to give out all the information so early. It might seem very dramatic to hide the central point from the reader until the end.

Even though it might be thrilling to you, a reader is not looking for a mystery unsolved only at the end. Instead, it may even happen that a reader loses interest in the blog because they cannot understand it. Your blog is not a thriller movie but an informative site.

3. The “We shall overcome” or “I am a woman” conclusion:

This type of conclusion is an emotional tool. It is just a hack to attract the reader’s attention. However emotionally appealing it may be, this is inappropriate. Imagine an analytical paper with an emotional ending. It is a disaster. A sophisticated commentary is much more welcome than a sentimental appeal.

4. The “Grab Bag” conclusion:

This is a type of conclusion that includes unnecessary pieces of information. It mostly happens when the writer found some added information later and could not use it in the main body. They try to input these ideas in conclusion.

It is not easy to understand which detail to leave out and which to keep. However, this does not mean stuffing all the left-out information in conclusion.

F.A.Q.s

Q1. How to start a conclusion paragraph?

A. Here are some examples of conclusion words or phrases:

1. Considering all the things
2. Clearly
3. Given the points
4. In drawing to the end
5. In general
6. Throwing light on this information, etc.

Q2. What is a conclusion example?

A. A reasonable conclusion is like your introduction. It should have the capability of transporting the reader from the blog to the real world smoothly. You remind the reader of your whole thesis by recapitulating the points. You also provide shreds of evidence to gain the trust of the reader in the conclusion.

Q3. What is a good conclusion paragraph?

A. The conclusion of your blog is your last chance for a final word. This is your chance to have the final say on your subject. A reasonable conclusion uses this chance to reinstate and prove the points of the thesis.

Q4. How to write a conclusion sentence?

A. A concluding sentence is the one that tells the reader that they are moving towards the end of the blog. It brings closure to a paragraph. With the concluding sentence in each section, the reader should understand the motive of the paragraph.

Q5. How to conclude a conclusion?

A. The best way to end a conclusion is by reiterating the first word or phrase used in the blog or article. We recommended concluding the paragraph in a tone of surety and clarity. Use one-syllable words to end your sentence.

Final Words On How to Write a Conclusion:

There you are at the conclusion of how to write a conclusion. I hope you have a clear idea by now. Keep in mind the things that are a disadvantage for your blog. I guess you do not want to bore away your readers with your conclusion.

Remember, knowing how to write a conclusion is as vital as the introduction. It would be best if you convinced the reader of your thesis with the concluding paragraph. Impress your reader enough to reflect on your ideas and use them in real life.

Just start your conclusion by recapitulating the main idea and end with a synthesis supporting your thesis. So now that you know the fundamentals of how to write a conclusion, can we hope for the best conclusion coming from you?

Did you know on average internet users spend 145 minutes per day using social media? And during this whole time, they watch hundreds of ads and content from various companies.

There are Google ads, social media posts, and blog posts from various businesses. They generate content to target their customers. Content creation helps in lead generation, conversion and building brand awareness, etc. Unique contents with clear messages impress customers faster.

It’s all about targeting them with relevant and engaging content at the right time through the right channel. Also, the content should fulfill their pain points at every stage of the buyer’s journey. 

But without the knowledge of content marketing measurement metrics, it is not easy to to monitor the performance of your content strategy and optimize for the future. So, more than 80% of companies use metrics to review their content marketing success.  

Determine What You Need to Measure

Before you decide on a content marketing metric, you must learn what you need to measure. Just because your competitor is using a metric, you need not use the same.

Every company works differently. So you need to research well and find out which metrics are suitable for your content marketing strategy.

If you feel lost, we recommend hiring a consultant to select the most relevant content marketing metrics for your business. If you don’t wish to do that, here is a framework you may follow to choose the right parameters.

Define Content Marketing Success

Think about the goal of your content marketing strategy. You must understand what do you mean by content marketing success? For example, your goal might be to sell a product to at least 100 customers in a month.

Alternatively, your goal might be to have a better brand visibility in social media or more. You need to understand your goals and then find out the right content measurement tools to measure them. 

Once you understand what are the requirements, you have to share the details with the marketing team. It will turn into your objective. Later, find out various content marketing measurement techniques to evaluate your goal.

Choose the Right Priorities

There are several things in your content marketing campaign which you may measure. The trick is to identify the significant performing areas according to the goal. Along with that, you also have to do content marketing measurement of other things.

Your metrics and KPIs must align with your content marketing goals. For example, your goal might be to get better brand visibility. However, you might want better brand visibility on Facebook. Perhaps, Facebook is the place where you will find all your target customers. 

So, you need to measure how your target audience is understanding your brand. One of the best metrics to understand this is to go through the comment section. Your target audience may leave a few comments after viewing a post about your brand. 

You have to find out whether their understanding of the brand aligns with your brand identity. In this way, you have to prioritize Facebook and find whether it is helping you achieve your ultimate goal.

Identify Benchmarks for Comparison

To learn whether you are going in the right direction, COMPARE! 

One of the easiest ways is to go for comparison is comparing content marketing measurements with the competitor. For example, you can select the posts where your competitor and your brand are promoting the same product or service. 

You may check the number of likes, comments, shares and views (if it’s a video) to measure the competitor’s marketing success. 

However, you need to ensure that there are a few similarities between the two companies. For example, if your competitor provides content marketing services like you, then it’s all right.

Define the Budget

Are you heading the digital marketing team? Then you should know the marketing budget by heart. In the future, this investment amount will show whether you got a better ROI.

After basics, you may focus on selecting suitable content marketing measurement methods. You may choose from basics to highly technical metrics. For example, for basics you may study the reviews, and for technical metrics you need to calculate the ROI.  However, we recommend a mix of both to get a better picture.

Now let’s look at some of the content marketing metrics.

Lead Generation

You must be wondering that sales or revenue is the most important metric, right?

But this isn’t the case for most content marketers. 

According to HubSpot, 63% of marketers consider lead generation a top priority.

Lead generation explains whether the company can generate enough sales and revenue. It will also show if it is following the Sales funnel properly to attract customers.

Having engaging contents on various platforms will work as lead magnets for your potential customers or leads. However, only having good content won’t do the trick, you have to use a few content marketing strategies to ensure that your content gets enough visibility. 

As more and more people learn about your content they will start engaging with your brand. However, it is essential that you use exact targeting so your content attracts the right people. You don’t want ladies interacting with a men’s perfume post. 

Lead generation metric will help you understand whether your contents are working or not. Engaging content will grab attention of the leads right at the awareness stage and build interest. 

Investment on Leads

Most companies go for marketing campaigns to capture potential leads. Marketing campaigns online or offline require some investment. So, a little calculation is necessary to find out how much it is spending per lead.

Are you spending way too much on a lead?

Then you need to re-evaluate the cost. In this way, the cost per lead needs adjustment all through the marketing campaign.

For calculation, check the investment on Facebook Ads. Divide the investment with the total leads obtained.

Whatever result you are getting will tell you about your ROI. It is always best if you are spending least to get more leads.

Image via Facebook Ads

The content also needs adjustment to get more leads.

The stellar way to judge the performance of the content is through the A/B method. In this, you select two pieces of content and present them to an audience. You choose whichever shows better results.

Reviews: Positive or Negative?

Getting an idea from the reviews of your content is also a content marketing measurement metric. The reviews and testimonials are what your leads think of your products or services.

Want to get more positive reviews? You need to have high-quality content. Having quality content increases engagement. The more people interact, the better are the chances of getting valuable reviews. 

User-generated content is essential for any brand. It shows the other users that the brand is trustable. If your content has positive reviews, it’s good. Nowadays, most people check the reviews before they purchase any good. So, positive reviews are an indicator of more revenue.

You can understand whether your positive testimonials are working by checking the number of views, profile clicks and lead generation. 

The number of views tell how many people interacted with your content. When they like the content, they will click on the profile to find more contents. And then they may turn into your leads. 

There are several tools that help in analyzing your reviews. For example, Spectoos testimonial platform manages the performance of reviews of your content. You can view the same in the dashboard. 

You may connect popular social media platforms like Facebook, LinkedIn etc. which usually gets higher reviews. After connection, it will start showing the performance of the reviews on posts and products. 

Image via SocialMediaToday

Even if there are a few negative reviews, take care of them. Here are a few things you may do to manage negative online reviews:

• Respond immediately
• Talk politely and professionally
• Take the issue in personal inbox
• Make a call if required
• If it’s a misleading review, request the user to remove them.

So, try to engage with people and let them create content or reviews. The more user-generated content you will have, the better for your business.

Website and Referral Traffic

Use Google Analytics to keep a look at the traffic on your website. It is one of the content marketing measurement tools that will determine how many potential leads are interested in your offers.

The higher the website visits, the better chances of converting them to customers. So, you need to have a daily look at the analytics.

Image via Google Analytics

If the number of website visitors is lowering, it will massively impact your content marketing strategy. So, keep on tweaking the content that is bringing leads to your websites.

Similarly, the number of likes, followers, and subscribers on your social media pages also impact the marketing campaign. These are the referral traffic. It includes Google Ads, Facebook Ads, posts on social media, backlinks from other websites, and more.

If your content and ads are working well, it will generate more leads. So, you shouldn’t miss this content marketing measurement tool as well.

Number of Email Subscribers

According to Content Marketing Institute, 87% of marketers invest in email marketing to share their content with their potential leads. So it is also one of the significant content marketing measurement metrics.

Moreover, the number of email users may rise over 376.4 billion by 2025, according to Statista. So, we can’t ignore email marketing. 

After content distribution through social media and ads, comes email marketing.

Potential leads subscribe to receive content from the company. So, click rates on links, opening rates, and more become essential metrics to judge content marketing success. You will find a number of email analytics software in the market

Mailgun Technologies is a popular free email marketing tool that helps in analyzing the email marketing metrics. Its free tools help you learn when someone clicks on the email and reads it. It also provides engaging and attractive templates. 

Return on Investment (ROI)

You can’t consider your content marketing campaign successful without calculating the ROI. This content marketing measurement tool helps you calculate the profit.

Here is the formula,

Customer Acquisition Cost (CAC)

Instead of the cost of acquiring a lead, you calculate the cost to acquire a customer in CAC. So, this is similar to the cost per lead metric. It is one of the most popular content marketing measurement metrics used around the world.

It determines whether the investment to get a customer is fruitful or not!

To obtain the customer acquisition cost, you need to divide the total investment by the number of customers acquired within a time frame.

It is a comparatively better content marketing measurement metric because it represents how much investment is necessary to get a customer on board.

Brand Signals

Brand popularity is another content marketing measurement metric. When a potential lead engages with any content you shared, he or she may google it.

So, track keywords that show your company’s information in Google. You may use portals like Ubersuggest to find out the volume of these keywords. The higher the keyword volume, the better is your brand visibility.

It will show that your content is improving your brand and adding towards the revenue. You may use Google Trends to keep track of the number of mentions over time.

Image via Google Trends

For example, after you publish content on a particular date, you may go to Google Trends and search a few keywords to check. It will show whether people are searching for your content.

Another popular content analyzer is BuzzSumo. You need to type your content’s or brand’s name. You may also try your brand’s hashtag. It will start showing all the contents with the key term in the search bar. 

In the view content section, you will also find out how many shares it has received in various social media channels. You can adjust the time period to get an exact idea of how your content is performing. 

Frequently Asked Questions (FAQ):

1. How to track content marketing success?

Several free online tools help in tracking content marketing campaigns. In social media, you may take a look at the insights. For example, Instagram for business provides insights with every post.

Moreover, there are many paid website analytic software, email marketing software, and more. For example, HubSpot has an amazing marketing software to calculate metrics.

2. Which is the best content marketing measurement tool?

Content Marketing ROI formula is the best way to get an idea of your campaign’s success. It will show how much profit you have made over time. At the same time, you may rely on keyword research, competitor analysis and website analytics tools to get a clear picture. 

3. How to measure content quality?

After you share content, check how people are reacting to it. For example, in LinkedIn, after you publish an article, see the insights. Check if anyone is liking or writing comments.

If not, then the content quality is not good enough. However, it will work if you have a good number of followers.

At the same time, you can depend on your website analytics. Google Analytics is a good way to go. However, ensure that your website is connected with Google Analytics. In this way, you can check whether your content is working or not. 

4. Why do we need to measure content marketing success?

Not all content marketing campaigns work out. Every business has to deal with failures. Measuring the KPI (Key Performance Indicator) will show which places need improvement.

It helps the business learn to fix their problem areas. So, they do not face the same problems in the future.

5. How do you find out what people want to see?

By conducting free surveys, you can understand what customers want. Moreover, this will also educate them about your company. You may also try out Twitter Polls, Facebook live sessions and AMAs to learn more. 

Ready to Use Content Marketing Measurement Methods?

There is no ‘best KPI calculator’ in the industry. What works for one may not work out for the other. So, try to look at your company’s way of working to finalize the perfect metric. As mentioned, there are several content marketing measurement tools.

Measuring them will give you a better idea of how to do things in the future. Comparison with competitors will open doors to many new ideas. Therefore, keep a look at the insights every time you post something.

Do you use other metrics and tools to measure content marketing success? Let us know about them in the comment section.