Search advertising is booming. Big and small brands are investing in search engine ads for boosting sales and driving traffic.

It’s important that you know how to improve PPC or pay-per-click campaigns if you want to supercharge your lead generation.

Organic search marketing coupled with search ads can skyrocket your revenues within a short time.

Do you know businesses receive an average of $2 on every $1 spent on Google Ads?

When you look at the stats, it might seem profitable. You may feel like giving this a try (if you haven’t yet).

But hold up!

Search ads campaigns are not that simple. You need to learn how to get started. You need to understand how to improve PPC as you move ahead.

A PPC campaign without the proper strategy and foundation wouldn’t last long. You might even run into a loss.

So, you need to cook up a solid cost-per-click strategy first. It is the key to executing, planning, and optimizing your campaigns.

But before we get into the whole strategy stuff, let’s understand a bit about these ads.

What is PPC?

Pay-per-click (PPC) is an internet marketing model where the advertisers have to pay every time someone clicks their ads.

It is more like buying the visits on your website.

With more and more businesses making their online presence, it has become difficult to get ranked organically. Specially, small businesses that don’t have the time to wait for SEO strategies to work out.

So, they turn towards these ads.

The majority of the businesses go for search engine advertising.

Businesses mostly go for Google as it has 92.41% of the total global market share. However, Bing and Yahoo are also in line. But if your goal is to double your profits quickly, then selecting Google will be the right choice.

On Google, these advertising work on a bidding system. As an advertiser, you have to bid for the ad placement on the Google search page when someone searches a keyword.

For example, when you search the keyword “marketing automation software” you will find an ad by MoEngage on the search engine page.

Source: Google

Whenever someone clicks on this ad link on the SERP, MoEngage has to pay a nominal fee to Google.

But here is the thing, your fee will be nominal only when you do it correctly. If your website visitor doesn’t make any purchase through your website, then it’s a loss for you.

So, if you pay $3 for every click, you must earn 300 dollars from the sale too.

A lot goes into designing a successful advertising campaign. You have to use top-notch techniques, from researching keywords to organizing your campaigns. You will also have to work on your landing pages, so your visitors convert.

It is crucial from your campaign’s perspective, but search engines reward those who create relevant campaigns. They generally charge less on ad clicks as a reward.

You can learn how to create these ads easily. But you must read “how to improve PPC” blogs to get the most out of your campaigns.

Now, let’s focus on a few methods you can use to improve PPC campaigns.

1. Identify and Define your Goal

Every campaign needs a measurable and definite goal. It is the only way you can work towards optimizing the campaign.

This goal will become the backbone of the complete optimization process. It will help you create an accurate roadmap for PPC advertising.

Here are a few examples that will give you some idea:

• The campaign should get you 15 new leads per month using the website’s contact form.
• Have the cost per conversion less than $25 each.
• Track someone when he or she clicks on the ad and finishes with the lead form.
• Average visitors through PPC should spend more time on the website.
• Get more leads per keyword compared to organic search.

And more.

In this way, you can decide your PPC goal. It will be unique for every business.

2. Add High Performing Keywords

Keywords are the essentials of a good PPC campaign. If you can get the keywords right, you will surely achieve your goals.

If you already have an organic website SEO campaign running, you can check and verify the keywords.

Find the keywords that are helping your website gain the most clicks.

You can learn this through Google Analytics.

If this is the first time your website is live on Google, you can use the Google Keyword Planner. This tool is available on Google Ads.

With this planner, you can find out the high-performing keywords. Select the keywords that align with your target audience.

However, if you want to improve your PPC campaign, you will have to keep tweaking your keywords. Don’t stick to a single keyword for long. Always try to use new keywords and experiment.

Introducing new keywords will help you find the optimal keyword, and you can stick to that.

3. Optimize your Keyword Bids

After you find out your high-performing keywords, you have to create a list of negative keywords. This list will contain the keywords that you don’t want your ads to show up for. The next thing you have to focus on is bid optimization.

You’ll get a few bidding options to improve your campaign. However, what you’ll select will depend on your strategy and goal. So, it’s likely to vary from one campaign to another.

You have to set your budget before you get into bid management settings. Google Ad has several bid settings to chose from. The two basic ones are – manual bidding and automatic bidding.

Automatic bidding

If you are a newbie, I would suggest you go for this. When you use this option you are giving Google the driver’s wheel. Google Ads will adjust your CPCs based on where you are likely to get the most clicks.

When you opt for automatic bidding, you get different bid strategy settings.

Source: Google Ads Help

You can select these according to your goals.

When you have got the hang of the bidding system, you can start using manual bidding.

Manual bidding

When you are using this bidding method, you have the freedom to select your maximum cost-per-click (CPC). When you select this option, you have to start by setting your maximum CPC bid for your ad group.

However, you can also set the bid for individual placements or keywords. Let’s assume you have discovered a set of keywords that are bringing you more profit. With manual bidding, you can allocate your maximum ad budget to these keywords.

4. Schedule Time Wisely

As a marketer, you must know that showing ads at the right time can do the trick.

And Google Ads also knows that.

Your target audience gets active at a particular time. So, you can set the right ad at the right time using the schedule.

Suppose your customers are mostly business people, you might want to put the ad between 9-5. They will be on their systems specifically during these hours.

So, you can reach them easily.

Source: E2M

However, it is not that simple! When you are starting out or somewhere in between, you might want to run your ads 24/7.

Without it, you can only assume that your ads will work at certain times. However, if you run it 24/7, you will find the exact timings when your target customers will be clicking.

Try to run it for a longer duration, even if it costs more.

Once you have found out the correct timings, you can bid accordingly.

5. Plan Your Target Locations Carefully

Targeting location plays an essential role in making conversions. Google Ads knows whom to show according to the individual’s IP address or GPS location.

So, you can select the location according to your business. Let’s say you have a bread shop, then you might want to target customers living near your shop.

If your business is selling products nationally, you’ll have to select the whole country. However, it won’t be suitable for your business because the entire country may not be interested in your product.

You need to do market research to segregate your audience and find out the exact locations and interests. Then you have to select the same to reduce the radiuses around the location for ads.

Source: E2M

You should definitely strategize your location. But playing safe is not always the way to do marketing. Don’t be scared about expanding the target areas.

Perhaps you’ll find a new market for your business.

How to Improve PPC FAQ:-

Q1. How to improve PPC performance?

A. Here are a few techniques:

Refine your goal

• Use high-performance keywords
• Optimize the keyword quality
• Segregate negative keywords in a list
• Prepare compelling ad copy
• Use remarketing options
• Use ad extensions
• Optimize content for mobile users.

Q2. What makes a good PPC campaign?

A. You can judge your PPC campaign if it’s helping you achieve your goals. So, for example, your goal is to get ten leads per month. And you are getting about 5, then your PPC campaign is good.

Q3. How do I get my CPC down?

A. Here are a few ways to lower CPC:

• Use new keyword variants.
• Try to improve the quality score.
• Adjust locations, ad schedule, and devices.

Q4. What is PPC optimization?

A. Pay-per-click optimization is a process of analyzing and improving PPC campaigns. You can do it by updating landing pages, changing keyword bids, and re-designing ad copy.

Q5. How do I learn PPC advertising?

A. You can learn PPC advertising in two ways:

• By practically using it and learning by experience.
• By going for online courses on PPC.

Ready To Improve PPC Campaign for your Business?

Pay-per-click advertising may seem like a quick way to make conversions, but it takes planning and strategies. It is a short-cut way to increase your leads if you aren’t getting any organically.

However, many businesses use a combo of both to get all the top places on Google SERP. Getting organically ranked requires a good knowledge of SEO. However, PPC ads require bid optimization strategies.

You’ll have to bid for the right keywords, select location and time wisely, and improve your landing page. Landing pages must align with the campaign if your goal is to get more leads.

So, experiment with these methods and let us know if you find them useful.

It’s 2021. Working 9-to-5 every day in an office is turning old school. Everyone is finding a new source of income that can replace office hours.

Surprisingly, there are tons of passive income methods that you can try. However, recently affiliate marketing has taken over the world like a storm. It’s easy and doesn’t need any investment!

You simply need to know how to start affiliate marketing and grow it.

Once you get the hang of it, you’ll start earning your dollars without making much effort.

The best thing about affiliate marketing is that you can make money while sleeping as well. It’s a continuous earning process. If you get good at it, you’ll be earning much more than what you’ll earn from your regular office job.

That is the reason more and more people are either shifting completely to affiliate marketing or just doing it as a side hustle.

Statista says the US affiliate marketing spend is expected to reach 8.2 billion US dollars by 2022. So, it’s evident that this marketing method is only getting popular.

If you are still skeptical about affiliate marketing let me tell you in detail.

What is Affiliate Marketing?

Affiliate marketing is a passive method of income where you earn commission on recommending certain products or services. But only recommending won’t do. People must buy after getting a recommendation from you.

Source: Amazon

You’ll have to provide them a link or a code that they can use for purchasing the service or product.

When they’ll use the link or code, the vendor (product creator) will know that the customers are purchasing after hearing from you. So you’ll get your share of the commission for the promotion of the product.

But to get started you need to be part of an affiliate program. You must have a connection with a vendor. I’ll come to this later in this blog.

You must be thinking about whether doing affiliate marketing will be worth your time, right? So, here is the answer.

Why You Should Go for Affiliate Marketing in 2021?

Affiliate marketing has numerous benefits. I’ll mention a few. To enjoy these benefits all you need to know how to start affiliate marketing.

• Easy way of earning: You simply need to get a link or code from the merchant’s website. You can get that by signing up for any affiliate program. You’ll get your payment every time someone buys from your link or code.
• Work from home: You need to have access to the internet and an online audience. And you can get that right in your home.
• No investment: You don’t have to pay anything for joining an affiliate program. You have to select the products from the merchant’s website and you are good to go. You can start promoting through your channels.
• No experience required: Anyone on this earth can start affiliate marketing. Students, office goers, stay-at-home parents, elders, and more, whoever wants can start affiliate marketing. You need to know how to communicate, that’s it.
• No risk: Unlike other income ways, this doesn’t involve any risk. Since you are not investing anything there is no chance of losing.

How to Start Affiliate Marketing? (6 Steps)

Making your first dollar through affiliate marketing is simple. Most people use their channels which already consist of an audience. It may be a blog, YouTube channel, Instagram, or more.

If you already have an engaging audience, you are one step ahead. You simply need to follow the rest of the steps to start affiliate marketing.

Step 1: Create your channel

When I speak of channels I mean online platforms that you’ll use to share your affiliate links and codes. Most influencers start affiliate marketing with their blogs. They include the links by linking them throughout the blog.

So, when people read the blog they can click on them and visit the product page. However, it’s good if you mention before that the links you have shared are affiliates. You can share it as a disclosure on the top.

Source: Simpler Smarter Life

YouTubers and Instagrammers on the other hand share a code along with a link. Codes are easier to remember than the link. So, they use a code that is similar to their channel name.

It helps people remember.

These are codes that they can avail to get some discounts if the merchant allows. If you have a good number of subscribers and followers, you may get these special codes.

People are eager to buy when they find discount codes like these.

So, to start affiliate marketing, you need to have a channel or platform. If you don’t want to deal with a social media platform, you may also use messengers to share your links. However, it’ll be a difficult process.

When you share links with people, you have to tell each one of them about it. But when you are using a public platform like social media channels, you can share with a lot of people.

But the key is to build your audience through content and other marketing strategies. So, you have to learn that as well.

Step 2: Select an industry according to your niche

When you start affiliate marketing on your channel, you cannot randomly choose a product. The product should be something your audience wants.

Every influencer has a particular audience type according to the content.

For example, you are a book blogger. So, your audience will be interested in books. You can then share affiliate links for books, e-books, and more.

So, your merchant should be selling the products or services from your niche. Then only you’ll be able to share the right affiliate links.

So, take your time and find the right merchants. Also, most of the affiliate programs generally ask what content you share to get an idea about the audience.

Amazon affiliates program for instance has a section for you to select the product categories. But that’s because Amazon has thousands of product categories. It may not be possible when you are selecting other affiliate programs.

Source: Business 2 Community

Step 3: Research products that you want to review

When you find products from your niche, you have to narrow them down to a few products that you want to review. Your audience may not like all the products or services you review. So, you have to find out what they’ll like the most.

You may survey to learn what products or services your audience may be interested in. This will give you a clear idea about choosing the right product.

Suppose you are a tech guru having a YouTube channel with millions of followers. However, your content generally focuses on phones, laptops, and more. So, you can get affiliate links for these products from various merchants.

You may also get links for similar products such as accessories of phones and laptops. As your audience is interested in these products they will quickly buy a product when you share a link.

So, don’t forget to do surveys and research products. You can do that by randomly asking your audience in a Facebook or Instagram post.

Step 4: Sign up for an Affiliate Program

After you understand your niche and products that are likely to get more sales, you have to find the right merchant. You may search “Affiliate Program + your niche” on Google. You will get thousands of affiliate programs.

But if you are a beginner you might want to stick to the popular affiliate programs. Once you understand how it works you can narrow it down to a specific product affiliate program.

Here are some of the top affiliate programs you can sign up for:

• Amazon
• eBay
• Target
• BigCommerce
• Shopify

Step 5: Start creating content

Now that you have your affiliate program and products, you have to start promoting them. If you own a YouTube channel you can make a short video discussing the properties of the product. In case you own a blog, you can share the details along with the link.

Similarly, you can mold your content according to the platform you are using. But the key is to recommend your audience. You can say the positives about the products and services in your content.

But don’t forget to inform your audience that it’s an affiliate product or service.

You can create tutorials, review posts, emails, and more to share your affiliate links.

Step 6: Start optimizing

You cannot simply create content for sharing your affiliate link and wait for a hike in sales. You also have to work behind promoting that content. The more the people see it, the better are your chances for a sale.

So, if you are sharing your affiliate links through a blog do SEO and try to get it to rank higher. If it’s a social media post, use the right hashtags to boost it further. Similarly, you have to learn the different optimization techniques to make the content go viral.

When a lot of people will interact with your content, your affiliate links will get more clicks and buys. This will give you the hike in your passive income which you were dreaming of.

How to Start Affiliate Marketing (FAQ)

Q1. How does an affiliate program work?

A. The affiliate program allows users to sign up and get their affiliate codes and links for sharing. They give you the option to select the products you wish to recommend. Then they provide the links which you can use to share with your audience.

When the audience purchases from your affiliate link, you earn your commission.

Q2. What are the highest-paying affiliate programs?

A. These are some of the top paying affiliate programs in 2021:

• Bluehost
• Hostinger
• Cloudways
• WP Engine

And more.

Q3. Do I have to pay to become an affiliate?

A. No, you don’t need to invest anything to join an affiliate program. These programs are free to sign up.  Anyone using the internet can sign up and get started.

Q4. Where can I post affiliate links for free?

A. Several websites allow free promotion of affiliate links. Some of them are:

• USNetAds
• ClassifedAds.com
• Classifieds For Free

Q5. Can affiliate marketing make you rich?

A. You can get rich with affiliate marketing only if you are persistent and have the zeal to work hard. With affiliate marketing, it’s never the same day. You may earn $300 a day and the next day only $20.

But you have to stick to it and optimize your channels where you are sharing your affiliate links.

Ready to Start Affiliate Marketing?

Affiliate marketing is one of the best passive income methods to try in 2021. You can do this full-time or as a side hustle. But you may have to be patient for a long time.

You cannot expect instant income with affiliate marketing. As a beginner, you may have to see a lot of $0 earned per day. But if you remain persistent and don’t lose hope there are good days also.

If you are using social media channels to share your affiliate links, then you can do optimization. Similarly, if you share your links on blogs, you can use SEO and link-building methods to gain more traffic.

Users will purchase through your affiliate links which will hike your commission. So, follow the mentioned steps and let us know your journey down in the comment box.

Are you a new blogger working on your link-building skill? Do you want to get high-quality backlinks? Are you in search of backlink generators?

Then you are at the right place!

If you know about SEO, then you must know the importance of getting high-quality backlinks. It is necessary for higher rankings on search engine result pages (SERPs).

According to Aira, 53% of participants believe backlinks’ impact will remain the same in the future, while 5% believe its impact will increase. So, it’s evident, we can’t run away from backlinks.

Image via Aira

Backlink building is a popular White-hat SEO tactic. Google prefers websites that have high-quality backlinks. So, it’s obvious, Google will provide them a better rank.

Not only that, but high-quality backlinks also show that your content has some authority in the niche. For example, currently, the Backlinko website has 317,043 backlinks according to Ubersuggest. So, Google thinks that it is an expert in the digital marketing sector.

Whenever you search any SEO-related keyword, you will find one blog of Backlinko ranking on the SERP.  

Why High-quality Backlinks are Important for Google Rankings?

Backlinks create a way to another website. They are often called “inbound links” and play a major role in SEO.

When a website adds a backlink, Google analyzes it. According to Moz, it’s a “vote of confidence” from another website. 

So, if several websites are linking to a particular web page (backlinking), the search engine will feel that it has authority. Therefore, it will surface on top of the search engine results page.

In the past, having more backlinks could have got your website on the first page. But things changed after the Google Penguin update. Now Google looks for relevant, high-quality, and natural inbound links.

For example, if you have a blog on health and makeup, then the backlinks you are getting must be from the same niche. If you are getting backlinks from irrelevant websites such as coupon websites, then Google will ignore it.

So, high-quality backlinks are essential from a ranking perspective.

Here are a few reasons why you must get backlinks for your website:

• Builds website authority.
• Higher ranks.
• Faster Indexing.
• Generates more referral traffic.
• Helps in building relationships with fellow bloggers, influencers, and website owners.

However, getting high-quality backlinks is not as simple as it seems. And using shortcuts like paid backlinks is a complete no-no. You should rely on natural backlink building tactics and forget about links from low-quality websites.

So, let’s find out which are the best ways to get high-quality backlinks.

1. Guest Posting

Most of the bloggers rely on guest posting or guest blogging strategies to get high-quality backlinks. Although it’s a bit of work, the traffic you will receive will compensate.

In guest blogging, you write for another website. Go for the ones which have a better domain score and higher ranks on the search engine results pages. Most websites allow you to promote your links including social media handles, blogs, products, and more.

Here are some websites with high domain score allowing guest blogging:

• HubSpot
• The Huffington Post
• Mashable
• Outbrain

So, when you write a piece on another website, don’t forget to insert your blog’s link. This will help in generating traffic.

Moreover, while you send pitches to bloggers for guest-blogging, you are also building a relationship with them. So, the blogger might be interested in using external links to your website. 

2. Create Great Content

You should invest 90% of your energy into creating great content and 10% in getting high-quality backlinks. Most people reverse this rule. They spend more time building relationships to get backlinks.

Many even start working on backlinks for new content. But it is not right! If you are getting a backlink on a new content, Google might think it’s manipulative. So, allow natural indexing after you have created your content.

Try to produce high-quality content which promises a higher rank. This is the only way to draw scalable backlinks to your website. Informative content along with white-hat SEO strategies will help in getting higher rank on the search engine page. To give it a last push, you will have to spend some time on getting backlinks.

How to know if your content is of high quality?

When you plan your content, ensure that it is valuable to your audience. Try to solve a major problem or talk about things that people are interested in. Check out Google Trends, to find out what people are talking about.

If your content has all the material people need, it will receive more clicks and a better rank on Google. Other bloggers will try to link to your blog as they know the information will help their audience.

Similarly, don’t be afraid of using other’s links in your blog. The point is to give exactly what the audience wants. If any blog is helping you prove a point, use the link to it.

And don’t forget to send an e-mail to the blogger that you have used their blog’s link. They will appreciate it and will collaborate with you in the future.

In this way, you can create great content to attract the audience, bloggers, and Google.

3. Find Broken Links

If you have been blogging for a while, then you must know how broken links (404 errors) can hamper page quality. Almost every blogger has to deal with it now or then. But not everyone has the time to find these links.

So, if you have time, try to find such links on websites in your niche. You may use a chrome extension called Check My Links. This will find all the broken links on the web page you are searching for.

Once you have collected all the data, contact the website owner and let them know about it. They will appreciate your effort. As gratitude, they may link relevant blogs from your website on their website.

So, don’t forget to pitch your links after you receive a response.

4. Create Ultimate Guides

The term ‘Ultimate Guide’ works like a magnet for the audience. People believe they can find all the answers to their questions in guides.

Guides are generally quite long. They range from 5k to 10k words. According to Backlinko, long contents are better from an SEO perspective.

Image via Backlinko

Evergreen contents like guides are lucrative. You will receive an audience for a longer time and also get more backlinks in the long run.

Ultimate guides contain a lot of information on a single page. People don’t have to look for information on different websites. They can get everything they need in the same place.

The same goes for bloggers and website owners, who are searching for links to help their audience. They prefer linking to such valuable content. And thus, ultimate guides receive a lot of high-quality backlinks.

These guides become the go-to page for every information in the niche. So, people like to link to it.

5. Create Stunning Infographics

Now here is the thing, bloggers and website owners don’t get enough time to create infographics. But people love infographics. They convey any information quickly.

So, most website owners share other’s infographics on their website. Having quality infographics on your website will bring a lot of backlinks.

When you create an infographic, you use your website’s logo or name, right? So, when someone uses this picture, they have to use a backlink to your website as well. In this way, you will receive a lot of high-quality backlinks from your niche.

Here are a few tools you may use to create infographics:

• Canva
• Visme
• Animaker
• Mind the Graph
• Infogram

6. Focus on Content Types that Generate Backlinks

According to Backlinko, 95% of web pages do not have any backlinks. During the analysis, the team discovered that the pages with backlinks were the ones with higher ranks.

Image via Backlinko

Interestingly, the following types of content succeed in getting backlinks.

• “Why” Posts
• Listicles
• “How to” Posts
• Videos
• Quizzes
• Infographics

Image via SEOquake

Try to focus on these types the next time you plan for your content. These content types consist of the information people are looking for. So, they get high-quality backlinks naturally.

7. Build Your Branded Techniques

Industry experts come up with various strategies and name them. They coin a new term and the people from the industry get crazy over it. The strategy may be explainable in a few steps, but naming it creates a brand.

Unique names for strategies build more fame over time. For example, Brian Dean from Backlinko came up with the Skyscraper Technique which is a link-building strategy.

He used the word ‘Skyscraper’ for this even though it is describable in 3 steps. But using a branded term creates curiosity among people and slowly it becomes popular.

This later helps in getting backlinks because other people (bloggers) start talking about it in their blogs. When they are talking about it they have to backlink to the original content.

In this way, one can get high-quality backlinks within a short time. But you may have to work a bit on making the term a bit famous. Using social media platforms is a simple way to do so.

So, try to come up with strategies and name them.

Frequently Asked Question (FAQ):

1. How many backlinks per day is safe?

It’s best if you can get at least 10 backlinks per day. For newbies, things will be a little difficult. If they submit 30, they will get around 10.

2. Can I buy backlinks?

Yes, you can buy backlinks. Although buying backlinks is not wise. It is difficult to find high-quality websites selling backlinks. The ones you will find are of lesser quality.

This will hamper your page’s SEO and lower the page’s rank. So, go for guest blogging and other ways mentioned in the blog.

3. Are backlinks still important?

High-quality backlinks are important for SEO. Google ranks websites that have more backlinks. However, the backlinks should be relevant and natural.

4. How many backlinks should I get?

Google’s algorithm prefers quality over quantity for backlinks. Google will see who is linking to your website. So, if your page is getting around 10 backlinks from high domain score websites, it is great.

5. Which websites should I choose for backlinks?

Go for websites with higher domain scores. Use Ubersuggest or Moz for finding out the score. If the score is above 40, you are good to go.

Ready to Get High-Quality Backlinks?

High-quality backlinks can generate huge traffic within a few days. It may seem like the most effortless SEO hack. But if your content is not good enough, getting backlinks may even increase the bounce rate.

So, the point is to focus on the content quality. Once you are satisfied that your content is valuable to your audience, then you should go for backlinks.

For getting high-quality backlinks, try to use methods such as guest blogging, pitch-emails, broken-link method, and more. But try to get high-quality backlinks.

Low-quality websites do not provide good traffic and Google might not like it as well. So, apply a few methods from this blog and let us know which one works for you.

Thinking about how to increase organic traffic on your website? Then you are at the right place.

Get ready with your notebook because you need to jot down the TOP SECRET techniques.

These techniques help in increasing organic visitors on your website. However, most experts don’t share these in public.Growing your web-traffic organically is the most effective way to increase visitors. 

According to Bright Edge, organic search has increased 53.3% over the years. 

So, yes, relying on ads only is not the best option.

You need to learn various techniques, follow the algorithm, and different SEO methods to get higher ranks. 

And, higher rank means more traffic. 

So, let us tell you how to increase organic traffic on your website. 

Google Algorithms and Organic Traffic

The thing with the algorithms is you cannot control them. Google uses artificial intelligence to crawl through pages on the internet. One day we have the Featured Snippets showing and, the next day, it is just gone.

No one gets any idea of when Google algorithm will change. 

After the update, Google shares the information on their blog, Google Search Central and social media pages so people can make changes accordingly. 

So, make sure you subscribe and follow them. 

Once you have done that, you need to focus on how to increase organic traffic!

Image via Google Analytics

Strategize and Organize to Achieve Your Goals

No matter what problem you have in your life, the only way to solve them is through strategies. So, for solving how to increase organic traffic on your website, you need a strategy as well. 

Having a strategy helps you in:

• Learning the strengths and weaknesses.
• Brushing up skills and knowledge you need.
• Proper distribution of resources.
• Preparing a time management chart.

And more. 

Here is a strategic framework you may use:

Step 1: Decide your goals. 

Step 2: Identify the things that will hinder your web traffic growth.

Step 3: Fix all the technical errors that are affecting your organic reach. Do SEO.

Step 4: Find out methods that will work for your website’s growth. For example, follow blogs to learn ways that you may apply on your website. 

Step 5: Allocate your budget. Prepare a content plan. 

Step 6: Hire experts if you don’t have the required skills to run your website.

Step 7: Check analytics daily and keep note of the organic traffic. 

These are a few steps you may follow. But it is not as easy as it seems. It takes time for the organic traffic to grow. 

So, if you are in a hurry, we recommend you go for paid advertising. According to Google ads, Sitara Foods’s business grew 80% due to Google ads.

Image via Google Ads

So, yes, using Google Ads is fine if you are in a hurry. But you need to have a budget for this. 

But, the organic growth of your website is free. Other than the initial setup costs, you don’t need anything. However, it will work only if you know how to increase organic traffic. 

Optimize Your Website for Mobile Version

According to Statista, 4.32 billion people use mobile devices to access the internet. So, optimizing your website for mobile phones is mandatory. It would be suicide to neglect this audience. 

So, ensure you are using a simplified mobile version for your website. Using mobile optimized pages will solve the question of how to increase organic traffic to your website. 

Start Writing on Medium and Quora

It is one of the greatest methods to generate high organic traffic. Start writing on Medium if you have not started yet. 

It receives thousands of views daily. So, if you can become famous on Medium, it is a win-win situation for you. It will also help in brand building.

Moreover, you don’t have to re-write any content. It allows republishing. 

Image via Medium

Medium uses canonical URLs. So, it will inform Google that the articles are from the same source. 

Most popular websites use Medium to increase their web-traffic. So, if you are still wondering about how to increase organic traffic, you should try this.

However, Quora is a question-and-answer platform. People post questions and they receive answers from the public. As many use this platform, it’s a lucrative way to gain visitors on your website. 

All you have to do is find the questions related to your niche and answer them. Whenever you get a chance, try to add links after writing a brief answer to a question. 

It will act as a backlink.

Ensure that the link is related to the question and the answer. 

For example, if you find a question, ‘how to increase organic traffic to my website?’ You should write a short answer and then add your blog link. The blog must-have details on how to increase organic traffic.

Publish Your Best Articles on MIX

If you have a few blogs on your website that have the potential to attract an audience, then upload them on MIX. It allows the users to find articles randomly according to interest. Users can also add photos, websites, posts, and more just like Pinterest. 

So, you may use it to get traffic for your website. The post will consist of the link to its original post. 

Image via MIX

That means you will get a good number of organic traffic for a few years, even on old content! 

So, ensure you are selecting thought-provoking evergreen blogs or articles. For example, your website ABC.com has a blog on how to increase organic traffic to social media pages.

On MIX, it will show your website name along with the content. There will be a backlink to the original blog. 

Write Something Contradictory

Writing something contradictory to popular statements will bring organic traffic. To do it, you need to follow the niche experts. Find something that they strongly believe in and then disagree with them. 

Try not to use negative words. Your write-up should have logical backings. Try to convince the audience of your viewpoint. 

For example, in a blog, Elon Musk says Artificial General Intelligence (AGI) will take over the world in 5 years. You may comment in that blog contradicting this statement. Write a few lines and then add the link to your blog. 

But you need to be quick. Publish your contradictory blog within a week of the original. This is how you can increase organic reach with the help of another blog’s comment. 

Create Your Content for Different Media

Guess, what? You can get traffic for your content through SoundCloud and YouTube too. 

All you have to do is make a presentation from the information you have on an article. Start the screen recorder and shoot a video of the slides while you are explaining them. 

After completion, upload the video on YouTube. 

Image via YouTube

Many people don’t like to read. They prefer audio-visual media. That is why YouTube gets 8.6 billion monthly visits. 

For SoundCloud, you need to extract the audio from the video and upload it. You can add your website link to generate a backlink.

In this way, you can divert traffic from these platforms to your website. It is one of the tried and tested ways to increase organic traffic. 

Guest Blog on Websites with Higher Domain Authority

Guest blogging on various platforms helps you get backlink to your own website. However, ensure that you are writing for websites with higher authority and quality content. You may use the Ubersuggest to learn about the Domain Score. 

Image via Ubersuggest

Domain Score tells how people view these websites. If they are popular and considered significant, they will have a higher Domain Score. For example, Wikipedia has a score of 100. 

100 is the maximum score. And that is the reason Wikipedia shows up everytime you search something. 

So, target websites with higher scores. We suggest going for websites that have a +21 Domain Authority score. 

It shows it has decent traffic. 

Be selective about the websites you write for. Try sticking to your niche for the best results. You don’t want to write on a health website and link it to a tech website.

It will increase the bounce rate. 

Frequently Asked Questions (FAQ):

1. How long does it take to grow organic traffic?

Google takes time to collect data from each page it crawls. So, it takes over 4-6 months. So, after you have applied a few SEO tricks, you have to wait for six months. 

It may be frustrating, but that is how it works. If you want quicker results, you may invest in Google Ads. 

2. How to check organic traffic?

Google Analytics is free online software that tracks your website. You have to sign up and add all the data. You may also use the Google Analytics app on your phone. 

Google Analytics tracks the number of people visiting your website each day. It also counts returning visitors and the bounce rate. 

3. How much traffic is best for a website?

The accurate data lies in Google Analytics. It is best if 50% of your website visitors return to your website. If it is around 30%, it is average. 

4. How to check other’s website’s traffic?

Several websites provide data about web traffic. Ubersuggest is one of the popular ones. It shows visits over time and gives other details such as domain score, backlinks, and more for any website.

You can also get information on keywords. For example, if you want keyword details of how to increase organic traffic, it will show them. 

5. What are the benefits of high organic traffic?

Before you learn how to increase organic traffic to your website, you should know what are the benefits. The most obvious benefit of higher traffic is more clicks on ads. 

Adsense provides pay per click. So, when you have more organic web traffic you generate more income. 

However, if you are using it for lead generation, getting higher web traffic will make it popular. It will help in brand building. 

Ready to Increase Organic Traffic?

While searching for “how to increase organic traffic”, you will find several blogs with suggestions. But it’s your job to try them. You need to use them and see which one works for your website.

If your goal is to rank higher, you may have to work on Search Engine Optimization (SEO). Alternatively, with structured and listed content, you can create your space on the featured snippet section. 

You also require SEO keywords for that. However, for consistent traffic, using social media is another effective way. 

So, give these methods a try and share your experience with us.

Ever came across a picture on Facebook where it didn’t seem right, and you wanted to look it up? Well, that’s where you need a reverse image search! 

You must know about image search on a search engine. You type in a word or phrase, and it shows hundreds of photos.

But sometimes, we have to search by image. 

Do you know according to Google Trends, the term ‘Search by image’ was googled 60-80% in 2020?

Whether you are on your phone or desktop, you can use search engines for reverse image search. And if you are into research works, or solving a crime online, then this is something you should know. 

People often use this tactic to catch catfish accounts. You know how things are nowadays!

So, let me show you how to do a reverse image search on different search engines. 

Google Reverse Image Search on PC

If you are on a desktop, reverse image lookup is easy-peasy. Just follow the steps below.

Step 1: Open Google.com, and in the upper right corner, you will find ‘images’. Click on it.

Step 2: The IMAGE SEARCH page will open up. You will find a symbol for the camera in the search bar. If you hover the cursor over it, it will show the words ‘Search by Image’. Click on it.

Step 3: The Reverse Image Search on the Google screen will show up. You can either upload an image or use an image URL. After you have added the picture and click on Search by Image.

Google Reverse Image Search on Phone

When you need to lookup pictures on your phone, it has some additional steps. Follow the steps below to learn: 

Step 1: I understand that you may be used to using the Google Search Engine app. However, here you need to use google chrome instead. If you do not have the Chrome app, you may download it for Android or iOS from the play store.

 Don’t wish to download the chrome app? No problem, you may use any browser you want. Add images.google.com in the URL bar and search. 

Step 2: The Google images screen will show up. But in the phone version, you may not find the camera symbol. So, you need to go to the settings and activate the desktop version. 

Step 3: Once you get the desktop version, you will find the camera symbol. It will be in the search bar. Click on it, and you can follow the same steps mentioned in the desktop version. 

If you use the Google Search Engine app often, you must have come across the Google Lens. You can do google reverse image search in Google Lens as well. 

Microsoft Bing Visual Search

Bing may not be as popular as its competitor Google, but people still use it. According to a study on Statista, in February 2021, Bing captured 6.7 percent of the global search market. Although, yes, Google was leading with 86.6 percent. 

So, yes, a good number of people use the Microsoft Bing app and the search engine.

The reverse image search in Bing is as easy as Google. The plus point with this is you can directly click a picture and search it on Bing. 

For example, you are stuck on a maths problem and need some hint on solving it. Just click a picture of the sum and search it. I am sure you will get some information! Just ensure no one else knows about it

Microsoft Bing Reverse Image Search

Now when you are using Microsoft Bing, you can do a reverse image search in two ways. You may use the search engine directly from the browser. Or you may download the Microsoft Bing app. 

I would suggest you go for the app.  

Let me start with the search engine on a browser. You may use Chrome, which I know you use a lot. So, follow the steps below. 

Bing Search Engine Through Chrome

Step 1:  Click here, and the Bing Visual search window will open. Alternatively, you can search Bing Visual Search in Google. You will end up with this screen below.

If you are using a smartphone, you will see this screen. But if you are on a desktop, you will get additional options to drag the image, search by image URL, and more. 

Click on the ‘Take Photo’ tab on the screen.

Step 2: Once you click on it, your phone may ask for permission. 

You will have to allow bing to use your camera, or else it would not allow using the other options. After allowing the app, you are free to take a photo and search for similar images online. 

Step 3: If you look below, you will find the gallery symbol. You need to click on it.

Step 4: Your phone’s gallery will show up with all the pictures. You need to click on the image you wish to search. On the upper corner, you will get two options – Camera and Browse. 

With the camera option, you may click images, and the browse button will open your Google drive. So, if you have a picture there, you can use it from Google drive. 

After you select the image, you can do the reverse image search using the Bing search engine. 

Microsoft Bing App Visual Search

For this, you will require the Microsoft Bing App (Obviously!). So, download accordingly for your Android or iOS phone. Next, follow the steps below for the reverse image search on the Bing app. 

Step 1: Open the Microsoft Bing App. The first screen will be your search engine page. It looks similar to the Google one. 

Here is a picture.

Step 2: You have to click on the lens symbol in the search bar. It will open your camera just like using Bing on a browser.

Step 3: Click on the gallery symbol, and your phone’s gallery will open. After that, you have to select the image you wish to reverse search. Click on the search button!

Reverse Image Search Engines

When you are in a hurry and need to do reverse image search quickly, you may rely on Image search engines. These are search engines to look up images. However, not all of them are accessible through a browser or smartphone. 

Here are some of them:

• TinEye is one of the notable image search engines. To date, TinEye has crawled over 46 billion pictures on the world wide web. You may upload, paste or enter the image URL for the image search.
• Duplichecker.com’s similar image finder is great for looking up images if you are on the go. Not only it presents the images, but it also provides additional details about them.
• Yandex.com’s images section has the search by image option. After opening it, click on the camera button on the search bar. You may select a file or use an image URL for the reverse image search. 

There are several apps for looking up pictures as well. If you are an investigative journalist dealing with cybercrimes, then you need to have such apps on your phone.

CamFind, Google Lens, Veracity, and more are a few popular ones. They deliver impressive results similar to image searches on Google or Bing. So, if you need to investigate catfish accounts, or find the source of any meme, then go for reverse image search.

Frequently Asked Questions (FAQ)

1. What happens when you perform a reverse image search?

The reverse image search helps you search by image. Instead of typing a phrase in the search bar, you upload a picture or use an Image URL. After you upload the picture, it will show similar images. 

For example, if you upload a picture of the confused cat and angry lady meme image, it will show similar memes. So, you will get all the memes that are doing rounds on the internet. Moreover, if you wish to find out who was the first person to upload this revolutionary image, you can get the details. 

2. Can I use screenshots for reverse image search?

Yes, the screenshot is also an image. But you have to crop the image if there are any other pictures on it. It will help the search engine learn about the specific image to find. 

For example, you have a Facebook profile screenshot. You may crop to highlight the profile picture. If you do not do that, the search engine will show random Facebook profile images.

3. How accurate is Google’s reverse image?

When you search by picture, it will show all the similar images it finds on the webs. You will find pages after pages with pictures. So, it is not as accurate as you may want. 

4. Can you reverse image search on an Android phone?

As mentioned above, you can easily search by image on android phones. You may either use image search apps or use search engines on a browser. 

5. Which is the best reverse image search?

Google is the best among all the search engines as it has a huge database. Moreover, it will allow you to refine your search. You can search by publisher, date, and more options using the Google reverse image search. 

Ready to do a Reverse Image Search?

Reverse image search is all about searching by image. Instead of searching using words, we use pictures. This method helps to find similar images with their details. You may use this method to find out any cat-fish accounts or find any product online. 

The reverse image search is often used by researchers, journalists, and police to find different images. For example, for removing a viral offensive image, the cybercrime branch will use it to find all the similar images. 

Google and other search engines also show images from social networking websites. So, if you want to find the history of any image, try reverse image search. 

You may use any of the methods mentioned above. And don’t forget to share which method you liked the most in the comment section.

Do you want to know how to grow your email list?

Are you searching for proven ways to increase your email subscribers?

Then you’ve arrived on the right page.

I understand how difficult it is to grow your subscriber list. Beginners generally install a form on their website and wait for people to subscribe.

But this is a slow process!

If you want your subscriber list to snowball, you will have to communicate your newsletter’s value.

When someone visits your website, you will have to let them know how they can benefit from your newsletter. 

As a marketer, you must constantly add fresh new contacts to your email list.

The best way to do so is to follow an email marketing strategy. Growing your email list should be the top goal of the strategy. But before we get into the strategies, let’s understand the meaning of email lists.

What is an Email List?

If you want to know how to grow your email list, you should have a clear idea about the meaning of email lists.

Email lists are a collection of email addresses that you can use to engage with your potential customers. Most businesses grow their email list for lead generation. Email marketing is one of the most effective ways to get leads.

However, email lists keep shrinking over time. Many subscribers opt out or unsubscribe if they don’t find the content valuable.

 So, if you want to grow your email list and sustain your contacts, you will have to put in all your effort. But don’t worry, I have some simple ways that can help you grow email lists fast.

So, without further ado, let’s get started.

Start Using a Professional Email Marketing Service

Before you start your email marketing campaign, you need to have reliable email marketing software in place!

For this, you can take the help of professional email marketing services. The benefit of using these companies is your emails don’t end up in spam. 

These email marketing services provide all the necessary tools you will need to grow your email list. From templates to analytics, you will get everything with these services.

But you need to ensure that you are getting it from the right company. I recommend you go for the popular ones.

Here are my top favorites:

• MailChimp
• GetResponse
• SendinBlue
• Drip
• ConvertKit

Additionally, you can use tools that can even convert your web visitors into your subscribers. These are good if your goal is lead generation through email marketing.

Once you are equipped with the right tools, you can get started with your strategies. Here are a few proven ways that will help you grow your email list.

1. Create Remarkable Content For Your Email

Do you know the average open rate of emails is only 22.02%? So, when your subscribers receive your first email, you need to win them. They might check a few more emails coming from you.

If your email doesn’t amaze them, then chances are they will unsubscribe soon or ignore it. You can’t let that happen. 

So, try to create exciting and informative email content that is valuable for your subscribers.

If they are impressed, they may forward the mail to someone else. It will be a win-win situation for you.

Although most “how to grow your email list” blogs will not say this, it’s crucial to have excellent content. 

Your content should be colorful and attractive.

Giving offers and discounts can also generate leads for you.

For example, Google Ads has sent an email that consists of an eye-catching picture. The ad credit offer is correctly highlighted to grab attention.

2. Add Multiple Signup Forms on Your Website

Most beginners add their first email signup form on the sidebar. You may try it as well, but I would recommend you start using multiple signup forms.

It gives you more opportunities to convince your web visitor to join the email list.

They may ignore the email newsletter signup the first time, but they will subscribe if you keep showing it.

I recommend adding the form in the sidebar, as a lightbox popup and a sticky floating bar.

These make your signup forms more noticeable.

Several tools will help you place the signup form accurately on your website. You can also select the time and action which will trigger the signup form ad.

In this way, your visitors won’t have to deal with many popups at a time. The form ads will come at an interval due to the triggers.

For example, Moz’s blog page has the email subscribe buttons in two places. One in the middle of the page and the other one is triggered when you scroll down.

3. Use an Exit-Intent Popup for Your Subscriber Ad

Exit-Intent is an advanced technology that triggers your email subscribing popup when someone is about to leave the page. It tracks the user’s cursor and shows the popup when it reaches a specific place.

It works as an on-site retargeting.

Most users forget to subscribe to a newsletter even if they are willing. They go through the website and, as of habit, close the tab. However, this exit-intent popup will remind them of subscribing one last time.

It is one of the best ways to get back to the abandoning visitors and convert them into your subscriber.

According to Conversion Sciences, you can save 10-15% visitors with exit-intent subscriber popups.

So, you should try to include exit-intent popups in your website using the right tool.

For example, on this blog on Conversion Sciences, when I placed the cursor near the circled area, this exit-intent popup appears. It asks for a subscription to their newsletter.

Similarly, you can also use this tactic for your website.

4. Offer Exclusive Discounts

If you want to know how to grow your email list quickly, then try this method. Offering exclusive coupons can grab your visitor’s attention. They will want to subscribe just for the sake of the coupon.

In this way, you can use this as an opportunity.

For example, H&M offered a 20% discount for signups for first-time subscribers. This is good for the last push for the conversion of a casual shopper. After seeing the discount offer, the person might sign up and even make a purchase.

So, you get a subscriber and a customer at the same time.

Therefore, if you own an eCommerce platform like this, you should offer a small discount for first-time subscribers. Once you grow your email list, you may discontinue the offer. 

Image via WordStream 

5. Add a Link in Your Contact Form

Contact forms are a great place to grab more subscribers. The person visiting and adding their details in the contact form are interested in your products. They will even provide their email address in the form.

So, you can use this opportunity and let them get more information about you through the newsletters.

Like this, you will get a subscriber along with a potential customer.

There are many tools to add form along with a subscribe option on your website.

If you are using WordPress as your CMS, you can use different form plugins. However, WPForms helps you connect with top email marketing services.

6. Use a Signup button in Your Facebook Page

Facebook pages now allow you to add a prominent CTA button on the page. You can use this option to get more subscribers to your website.

This button is visible on top of the cover image, and anyone can spot it without scrolling. If you optimize it better with arrows on the cover page pointing at the button, people will pay attention.

Here is how you can add a signup button on your Facebook page for email subscriptions.

• Visit your Facebook page. You need to be an editor to make the changes.
• You will find a “+Add a Button” option just below the cover image.
• When you click on it, it will show multiple choice.
• Click on the “Get in touch with us” tab.
• Select Sign up.
• Provide the link to your email subscription form page.

So, like this, you can get subscribers even from Facebook. If you have a good number of followers on your Facebook page, you should do it.

With this, your email list will skyrocket soon!

7. Use Gated Content for Signups

Many websites ask for emails to show the complete content. These are called Gated Content. If you think your content on your website is informative and valuable, you can use this trick to get more subscribers.

I recommend going for partial gated contents. You can put the block when the user is on the third paragraph of the content. The user will already be engrossed in your content, given that it’s engaging.

They would quickly type in their email address just to read the entire thing. However, you may also use fully gated content on your website. But in this case, you need to have an interesting title. 

The title must spark curiosity in the mind of the user.

Image via Backlinko

How to Grow Your Email List FAQ:-

Q1. How to grow your email list from scratch?

A. To grow your email list from scratch, follow the steps below:-

• Tie up with an email marketing service.
• Connect your CMS with the email marketing service provider.
• Build your email designs using templates from the service. You may design your own.
• Add different popups for your email on your website.
• Use the contact form plugin and connect your email service to add newsletter signup on the contact form.

Q2. How to grow your email list to 1000?

A. Here are a few strategies you may try to get 1000 email subscribers.

• Offer discounts and freebies on subscriptions. Add the information to your subscription popup design.
• Invest in paid ads.
• Promote your website through backlinks and social media.
• Add a signup button on your social media page.
• Create valuable content for your subscribers, so they share it with others.

Q3. Is it legal to buy email lists?

A. You can buy or rent email lists, but that may lead to more people opting out. Since these people never permitted you to contact them, they would unsubscribe soon.

Q4. What is a good size email list?

A. You must at least have 1000 subscribers as a beginner. This will help you get leads and grow more.

Q5. How many subscribers per day is good?

A. You should get at least three subscribers per day as a beginner.

Ready to Grow Your Email List?

Having a good number of email subscribers is good for your business. So, you should invest some time in increasing email subscribers. When you send valuable content to these people, they may even become your customers.

So, read more “how to grow your email list” blogs. These blogs will help you learn all the tactics to double up your email lists. With the right email marketing tactics, you will gain a lot of leads for your business.

However, even if your plan is not to generate leads, having newsletters will help in engaging with your audience. 

So, try to add this to your marketing plans.

Experiment with some of the strategies mentioned in this blog, and let us know how it goes for you.

Nowadays, the first thing people do to search for their hotel is going online. They put a few keywords and start searching on Google.

So, if you own a hotel, you would want to appear on the Google search page.

And for that, you need to fine-tune your SEO game.

Just showing up on the search engine page is not enough. Your website should appear for the right keywords and rank as number one.

Do you know the average CTR on the first ranking website on Google is 31.7%?

So, it would be profitable to rank on the top of the Google search engine for every relevant search.

Therefore, you have to understand the basics of SEO and utilize it correctly.

Hotel SEO is not that difficult if you know how to do it right. However, if you are not that confident, you can always go for a digital marketing agency.

In this article, I will tell you all the things you should know about hotel SEO. If you follow the tricks step-by-step, you’ll start seeing impressive results within a short time.

But before we get into the SEO tactics, let’s understand SEO and its importance. 

What is SEO for Hotels?

Search engine optimization (SEO) is the process of optimizing a hotel website so that it ranks on the search engine pages. 

When you use hotel SEO, you can establish a good online presence and drive traffic to your website. When you get good traffic, you will get a high number of bookings. 

So, you should consider SEO as a part of your digital marketing strategy. 

If you can get that right, you can easily win over all your competitors. 

Why is Hotel SEO Important?

Whenever your potential customers search on Google, they get a long list of options. With SEO tricks, you can make your website appear in those lists. 

But here is the thing. People prefer clicking on a webpage that ranks first. So, it’s important that you get your website on top. 

Hotel SEO tactics will help you get that position. 

If your website doesn’t appear on the first page of Google, it will not get the required exposure and it will impact your business. 

In simple words, no SEO, no website traffic, and no bookings!

That’s the reason, you have to do optimization to stay in business. 

How to Perform Hotel SEO?

I have been working on hotel SEO for years now. I have found that only a few hotel SEO tricks work. So, I am mentioning them below.

Try to incorporate these into your SEO strategy to get the best results.

1. Understand Your Target Audience

Defining your target audience is the first step of hotel SEO. If you are in business for years now, you will have a good idea of the audience. But if you are starting new, you need to do a little research.

Through the audience research, you’ll understand the characteristics of people who are most likely to book a room at your place. While online, you should target using these characteristics.

These characteristics will be the backbone of your whole SEO strategy. You have to mold your content and targeting based on these.

For example, if you own a budget hotel, your audience will comprise solo travelers, backpackers, and more. So, when you do SEO for these people, you must use keywords that would attract them.

2. Do Proper Keyword Research

Your whole hotel SEO strategy works on keyword research. So, you need to use the audience information to determine the keywords for your website.

Now there are mainly two types of keywords – short tail keywords and long-tail keywords.

You need to focus on both these types.

Let’s say your hotel is in Cairo. So, here are a few possible keywords you can go for.

Source: Ubersuggest

When you start working on your website content, you should try to incorporate these keywords into it.

It will help your website to show up when people search for these keywords. However, you also need to use some keywords which are specific to your hotel.

For example, if your hotel is located near the Nile river (which is a tourist spot), you might want to add “Nile” in your keyword. So, your keyword will be “budget hotel in Cairo near the Nile.”

3. Work on the Page Title, Meta Description, and URL

When you are working on your hotel SEO, you should try to make things easier for the Google crawler.

You can do that by optimizing your website. Your website should give clear signals to the crawler about what it is about.

So, you need to tweak your webpage titles, meta description, and URL.

When Google shows up the results on the search engine page, it comes with the web title, meta description, and URL.

So, if all these things align with your keywords, it’ll help Google and your audience understand your website better.

Here is how a result is shown on the Google search engine page.

The webpage URL is mainly for the Google crawler. While your webpage title and meta description are for your audience.

Web Page URL

The URL is the address of your website’s page. You can use it to move to a specific page of your website. 

Here are some of the ways you can optimize URLs for SEO. 

• Separate the words in your URL using hyphens (dashes). 
• Avoid using any stop or connecting words (like is, with..)

Page Title

Page titles are the first thing your audience will see about your website. So you need to make them perfect. 

Here are a few tips to write an SEO-friendly page title:

• Try to include the primary keyword and make it short and easy.
• The page title length should be within 60 characters.

Meta Description

As it is the summarization of your article, people generally read this. To make it SEO-friendly, you should try to tell exactly what is in the article and use the primary keyword.

4. Optimize Your Web Content

Content plays a major role in SEO. So, you need to include content optimization in your hotel SEO strategy.

The content helps in two things – building authority and getting ranked.

Therefore, even if you have website content for your primary pages, you should try to upload blogs and articles as well.

These contents help in driving more traffic to your website.

For example, you can publish blogs on “10 things to do in Dubai” and add your hotel’s name and link to it. So, when the blog shows up for a search about Dubai, your brand will also get some exposure.

Source: Kerzner International Limited

However, I understand it is not easy to publish blogs and articles daily when running a business. So, what you can do is hire content writers for your website. They will help you deliver SEO content daily.

5. Add Alt Text to All Your Images on Your Website

When you have a hotel website, you will want to add more and more images of your hotel.

So, what if you can use these images to show up in Google searches?

Yes, you can also do SEO with your website images.

Since Google doesn’t understand images, you should add alt text to let Google know what’s in the picture.

When you add alt text to your website’s images, they will appear in the Google images. So, when one clicks on the image, they will open your website.

Therefore, SEO experts generally recommend optimizing all the images on the website. You never know for which photo you can get website traffic.

Source: Google

6. Arrange the Headings and Subheadings

Structured content is easier to read for Google and users. It helps to identify which parts are important and how the whole content is interconnected.

So, instead of writing flat texts, try to emphasize the headings by using the H1 or H2 tags.

There are different headings such as H1, H2, H3, H4, H5, and H6. You have to use these to show Google the hierarchy of importance of the headings in your content.

Overall, using this will help you with your hotel SEO.

Source: National Geographic Society

7. Use Google Hotel Search

Adding Google Hotel Search to your hotel SEO strategy is a must. Google Hotel Search is specifically for hotels around the world. If you can get your hotel to rank on top here, you are bound to get a lot of traffic to your website.

As mentioned earlier, people generally use one way to search hotels online.

“Hotels in (name of the city, town, or vicinity).”

So, you need to ensure that you use these words. However, at the same time, Google Hotel Search emphasizes other characteristics like images, name of the hotel, price, and description.

So, when you use your Google My Business account, ensure that you have these details perfectly.

Getting on top of the hotel listings is not that easy, but if you follow the optimization tactics and get good ratings and reviews, you’ll surely get on top.

Once you are at position one, your hotel will get more visibility. Even if you cannot rank on the first page, ranking on the listing will help you get traffic.

Source: Google

Frequently Asked Questions About Hotel SEO

Q1. How do hotels do SEO for websites?

A. Here are five hotel SEO tactics to use:

• Write unique content with relevant keywords.
• Optimize page title and meta description.
• Ensure the page loads quickly.
• Make the hotel website mobile-friendly.
• Use keywords that will bring good traffic.

Q2. Why do you need to do optimization for hotel websites?

A. Optimization of hotel websites is important because it drives more traffic. Whenever there is huge traffic, hotels get a good number of leads and customers.

Q3. What is SEO in the hospitality industry?

A. SEO in the hospitality industry is all about making the website visible to a large number of people on search engines.

Q4. Is hotel SEO relevant in 2021?

A. Yes, hotel SEO is still relevant in 2021. Leading hotels of the world take the help of digital marketing agencies to do SEO for their website.

Q5. Is SEO legal?

A. Yes, SEO is very much legal. However, the key is to only go for white hat SEO tactics. If you use the black hat ones, Google may penalize your website.

Ready to Work on Your Hotel SEO?

In this digital era, more people are doing their hotel searches online. So, you need your hotel website to start appearing on relevant Google searches. But when there are so many hotel websites, it is not easy to rank high.

So, you should start using hotel SEO tactics.

At the same time, if you use Google My Business properly, you can appear in the right spots on Google.

So, include these tactics in your strategy and comment on how things go for you.