How to Grow Your Email List: 7 Proven and Simple Ways

Do you want to know how to grow your email list?

Are you searching for proven ways to increase your email subscribers?

Then you’ve arrived on the right page.

I understand how difficult it is to grow your subscriber list. Beginners generally install a form on their website and wait for people to subscribe.

But this is a slow process!

If you want your subscriber list to snowball, you will have to communicate your newsletter’s value.

When someone visits your website, you will have to let them know how they can benefit from your newsletter. 

As a marketer, you must constantly add fresh new contacts to your email list.

The best way to do so is to follow an email marketing strategy. Growing your email list should be the top goal of the strategy. But before we get into the strategies, let’s understand the meaning of email lists.

What is an Email List?

If you want to know how to grow your email list, you should have a clear idea about the meaning of email lists.

Email lists are a collection of email addresses that you can use to engage with your potential customers. Most businesses grow their email list for lead generation. Email marketing is one of the most effective ways to get leads.

However, email lists keep shrinking over time. Many subscribers opt out or unsubscribe if they don’t find the content valuable.

 So, if you want to grow your email list and sustain your contacts, you will have to put in all your effort. But don’t worry, I have some simple ways that can help you grow email lists fast.

So, without further ado, let’s get started.

Start Using a Professional Email Marketing Service

Before you start your email marketing campaign, you need to have reliable email marketing software in place!

For this, you can take the help of professional email marketing services. The benefit of using these companies is your emails don’t end up in spam. 

These email marketing services provide all the necessary tools you will need to grow your email list. From templates to analytics, you will get everything with these services.

But you need to ensure that you are getting it from the right company. I recommend you go for the popular ones.

Here are my top favorites:

• MailChimp
• GetResponse
• SendinBlue
• Drip
• ConvertKit

Additionally, you can use tools that can even convert your web visitors into your subscribers. These are good if your goal is lead generation through email marketing.

Once you are equipped with the right tools, you can get started with your strategies. Here are a few proven ways that will help you grow your email list.

1. Create Remarkable Content For Your Email

Do you know the average open rate of emails is only 22.02%? So, when your subscribers receive your first email, you need to win them. They might check a few more emails coming from you.

If your email doesn’t amaze them, then chances are they will unsubscribe soon or ignore it. You can’t let that happen. 

So, try to create exciting and informative email content that is valuable for your subscribers.

If they are impressed, they may forward the mail to someone else. It will be a win-win situation for you.

Although most “how to grow your email list” blogs will not say this, it’s crucial to have excellent content. 

Your content should be colorful and attractive.

Giving offers and discounts can also generate leads for you.

For example, Google Ads has sent an email that consists of an eye-catching picture. The ad credit offer is correctly highlighted to grab attention.

2. Add Multiple Signup Forms on Your Website

Most beginners add their first email signup form on the sidebar. You may try it as well, but I would recommend you start using multiple signup forms.

It gives you more opportunities to convince your web visitor to join the email list.

They may ignore the email newsletter signup the first time, but they will subscribe if you keep showing it.

I recommend adding the form in the sidebar, as a lightbox popup and a sticky floating bar.

These make your signup forms more noticeable.

Several tools will help you place the signup form accurately on your website. You can also select the time and action which will trigger the signup form ad.

In this way, your visitors won’t have to deal with many popups at a time. The form ads will come at an interval due to the triggers.

For example, Moz’s blog page has the email subscribe buttons in two places. One in the middle of the page and the other one is triggered when you scroll down.

3. Use an Exit-Intent Popup for Your Subscriber Ad

Exit-Intent is an advanced technology that triggers your email subscribing popup when someone is about to leave the page. It tracks the user’s cursor and shows the popup when it reaches a specific place.

It works as an on-site retargeting.

Most users forget to subscribe to a newsletter even if they are willing. They go through the website and, as of habit, close the tab. However, this exit-intent popup will remind them of subscribing one last time.

It is one of the best ways to get back to the abandoning visitors and convert them into your subscriber.

According to Conversion Sciences, you can save 10-15% visitors with exit-intent subscriber popups.

So, you should try to include exit-intent popups in your website using the right tool.

For example, on this blog on Conversion Sciences, when I placed the cursor near the circled area, this exit-intent popup appears. It asks for a subscription to their newsletter.

Similarly, you can also use this tactic for your website.

4. Offer Exclusive Discounts

If you want to know how to grow your email list quickly, then try this method. Offering exclusive coupons can grab your visitor’s attention. They will want to subscribe just for the sake of the coupon.

In this way, you can use this as an opportunity.

For example, H&M offered a 20% discount for signups for first-time subscribers. This is good for the last push for the conversion of a casual shopper. After seeing the discount offer, the person might sign up and even make a purchase.

So, you get a subscriber and a customer at the same time.

Therefore, if you own an eCommerce platform like this, you should offer a small discount for first-time subscribers. Once you grow your email list, you may discontinue the offer. 

Image via WordStream 

5. Add a Link in Your Contact Form

Contact forms are a great place to grab more subscribers. The person visiting and adding their details in the contact form are interested in your products. They will even provide their email address in the form.

So, you can use this opportunity and let them get more information about you through the newsletters.

Like this, you will get a subscriber along with a potential customer.

There are many tools to add form along with a subscribe option on your website.

If you are using WordPress as your CMS, you can use different form plugins. However, WPForms helps you connect with top email marketing services.

6. Use a Signup button in Your Facebook Page

Facebook pages now allow you to add a prominent CTA button on the page. You can use this option to get more subscribers to your website.

This button is visible on top of the cover image, and anyone can spot it without scrolling. If you optimize it better with arrows on the cover page pointing at the button, people will pay attention.

Here is how you can add a signup button on your Facebook page for email subscriptions.

• Visit your Facebook page. You need to be an editor to make the changes.
• You will find a “+Add a Button” option just below the cover image.
• When you click on it, it will show multiple choice.
• Click on the “Get in touch with us” tab.
• Select Sign up.
• Provide the link to your email subscription form page.

So, like this, you can get subscribers even from Facebook. If you have a good number of followers on your Facebook page, you should do it.

With this, your email list will skyrocket soon!

7. Use Gated Content for Signups

Many websites ask for emails to show the complete content. These are called Gated Content. If you think your content on your website is informative and valuable, you can use this trick to get more subscribers.

I recommend going for partial gated contents. You can put the block when the user is on the third paragraph of the content. The user will already be engrossed in your content, given that it’s engaging.

They would quickly type in their email address just to read the entire thing. However, you may also use fully gated content on your website. But in this case, you need to have an interesting title. 

The title must spark curiosity in the mind of the user.

Image via Backlinko

How to Grow Your Email List FAQ:-

Q1. How to grow your email list from scratch?

A. To grow your email list from scratch, follow the steps below:-

• Tie up with an email marketing service.
• Connect your CMS with the email marketing service provider.
• Build your email designs using templates from the service. You may design your own.
• Add different popups for your email on your website.
• Use the contact form plugin and connect your email service to add newsletter signup on the contact form.

Q2. How to grow your email list to 1000?

A. Here are a few strategies you may try to get 1000 email subscribers.

• Offer discounts and freebies on subscriptions. Add the information to your subscription popup design.
• Invest in paid ads.
• Promote your website through backlinks and social media.
• Add a signup button on your social media page.
• Create valuable content for your subscribers, so they share it with others.

Q3. Is it legal to buy email lists?

A. You can buy or rent email lists, but that may lead to more people opting out. Since these people never permitted you to contact them, they would unsubscribe soon.

Q4. What is a good size email list?

A. You must at least have 1000 subscribers as a beginner. This will help you get leads and grow more.

Q5. How many subscribers per day is good?

A. You should get at least three subscribers per day as a beginner.

Ready to Grow Your Email List?

Having a good number of email subscribers is good for your business. So, you should invest some time in increasing email subscribers. When you send valuable content to these people, they may even become your customers.

So, read more “how to grow your email list” blogs. These blogs will help you learn all the tactics to double up your email lists. With the right email marketing tactics, you will gain a lot of leads for your business.

However, even if your plan is not to generate leads, having newsletters will help in engaging with your audience. 

So, try to add this to your marketing plans.

Experiment with some of the strategies mentioned in this blog, and let us know how it goes for you.