Writing a guest post for your target audience can be a smart marketing move. When done right, it can help you increase your brand awareness, gain top search engine rankings, and drive extra traffic to your site.
According to Social Marketing Writing, 62.96 percent of people regard blogs with multiple authors to be more credible.
Each email must convince the website owner to read it and connect with you further to establish a mutually beneficial guest blogging relationship.
So, yes! Email outreach can be an art. Striking the right tone, crafting a compelling subject line, finding the right group of people to talk to — all of these elements can be daunting.
Or, you may not have the time to design a professional email template for dozens of different circumstances in your guest post outreach work. These proven and tested emails are going to make it easy for you.
What is Guest Blogging?
Guest posting, often known as guest blogging, is an off-page SEO approach for acquiring backlinks. Here’s how the system works.
A blogger offers articles to another blog in exchange for a link to his own blog, website, or social media.
Typically, guest bloggers approach websites that’s similar to their niche and write for them to:
- Boost brand awareness, and credibility.
- Generate quality leads by attracting more traffic to their website.
- Improve search engine authority with relevant backlinks.
Image Source: SocialMarketingWriting
Content marketing has largely replaced television advertising in recent years. As a result, the value of high-quality content will only rise with time.
So, as long as Content Marketing keeps entertaining people – Guest Posting isn’t going to be dead (or at least not in the near future).
How to Find an Ideal Guest Post Opportunity?
If sales automation is the holy grail for sales teams, guest posts can boost the marketing teams’ efficiency in delivering results.
When it comes to guest blogging, your biggest challenge is the unavailability of opportunities. Therefore, networking is super important.
How do you do it?
It’s easy. Regardless of what niche you are, search by using modifiers. We have listed down some of the most common ones below:
- keyword + guest blog/guest post
- keyword + write for us
- keyword + submit an article/submit a guest post
- keyword + contribute guest post
- keyword + contribute to our blog
- keyword + accepting guest posts
- keyword + become a guest blogger
- keyword + guest blogging guidelines
- keyword + contributor guidelines
- keyword + guest post guidelines
- keyword + send a tip
- Keyword + contributor
- keyword + guest post by
- keyword + guest author
Alternatively, you may use the following search queries:
- Site:domain.com “a guest contribution by”
- Site:domain.com “guest post by”
You can also use various tools to find blogs in your niche and grow your email list, for example:
- Content research tools: You may find guest blogs using sites like Buzzsumo; simply search for your topic keywords + “guest post” or “guest post by.” This will help you in identifying related blogs that accept guest contributions.
- Social listening tools: While some of these tools let you search the entire web (blogs, social media, forums, and other content sources), others are simply focused on social media monitoring. Both strategies have the potential to produce excellent results.
10 Guest Post Templates for The Perfect Blogger Outreach
Outreach email template #1 – Is this the right address?
Subject line: I have an editorial inquiry Hey [First Name], I am a huge fan of your content. Anyway, I will keep this short. Could you please tell me if this is the right address for an editorial inquiry? If not, I’d appreciate it if you could direct me to the right one. Thanks, [Your Name] |
Outreach email template #2 – The ultimate follow-up guest post template
Subject line: [Use the same as above] Hi [First Name], I am not sure if you got the time to open my last email. I will keep this short and directly get to my point. As I have already ascertained, I am a big fan of your content. I especially liked the one about [article topic] where you explained about [benefit] with such ease. Anyway, I was wondering if you are accepting guest blogs? I am reaching out to you from [website] and would like to write a well-researched article on [topic of your choice]. Here are three topics that I have in mind: – [topic 1] – [topic 2] – [topic 3] If you want to gauge the quality of my article, here is a link to my latest blog [blog link]. Thanks and I look forward to our collaboration. [Your Name] |
Outreach email template #3 – The one where you randomly stumbled upon
Subject line: Are you interested in a content collaboration? Hey [Name], I was doing some R&D about [topic] the other day and I stumbled upon your insightful blog. Later when I visited your website, I was delighted to see your collection of high-quality articles. Hence, this email. I am reaching out to contribute a similar article on your website. Below are a few topics that I’d love to write about. [Topic 1] [Topic 2] [Topic 3] Looking forward to hearing from you with one of the topics above. And when that’s done, I’d be sending you the draft as soon as possible. Cheers! [Your Name] |
Outreach email template #4 – A casual cooperation offer
Subject line: Cooperation offer Hi [First Name]! My name is [your name] and I came across your cool website today. I am contacting you to ask if you accept Guest Posts from external authors, or are you open to any other type of collaborations? I provide very high-quality original articles related to your niche, respecting all the given requirements, and always considering what might be new and interesting for your audience. Let me know if you would be interested in cooperation and I can quickly explain to you my idea how the whole process looks like, and tell you how we could both benefit from it. I am looking forward to hearing back from you. Have a great day! [Your Name] |
Outreach email template #5 – From individual contributors
Subject line: High Quality Guest Post That You’ll Love!! Hi [Name], I am [your name], a freelance writer & blogger. I’ve been into [niche] blogging for the past couple of years & wanted to contribute on more websites. I want to contribute a guest post to your website. Guest posting has been a great way for us to do that – I noticed you accept them. Are you still looking for contributors? If so, I’d love the chance to write for your site! I’m sending you some examples of my published articles so you can check my writing style: Link 1 Link 2 Link 3 Please let me know. Warm Regards, [Your Name] |
Outreach email template #6 – A light-hearted offer that will benefit both parties
Subject line: Hi, wanted to share some feedback for your post Hi, [Your Name] here from [Website Name] out of [Location]. I was doing some research on [niche] and came across your article on [topic] at [URL of the blog]. Excellent post! And I agree with you, [write what you agree]. Here at [Website Name], we cater to a similar consumer-base. I was wondering if you would consider us writing a blog for you? You can check us out at [website link]. I honestly wouldn’t ask if I didn’t think it’s something that your readers would genuinely enjoy reading. But hey, I’ll totally let you be the judge. Let me know, thank you! [Your Name] |
Outreach email template #7 – On behalf of a company
Subject line: Request For Guest Post Contribution Hi [First Name], This is [Your Name], [Designation] at [Company Name]. I came across your blog recently and was inspired by your articles. I’m contacting you today as I’m more interested in contributing a guest post to your blog. We are [about your service] where we offer [what you offer]. We want to establish ourselves as a trustworthy brand and the best way is through quality content. At [Company Name] we all come to work every day because we want to change the life of our learners by skilling them. If you publish content from guest authors, I would love an opportunity to be one of them. We will provide you with a piece of quality content that better fits your blog and resonates with your readers. Let us know to share some valuable topic suggestions. Cheers! [Your Name] |
Outreach email template #8 – From the CEO of a company
Subject line: Hey! I can benefit your readers. Hello [First Name], Greetings of the day! Great insights “[Article Link].” Thanks for sharing this article. Let me introduce myself. I’m [Name], CEO of [Company Name], a [what service do you provide] platform. We were recently [mention a recent achievement]. [Explain about your company in one or two lines]. I would like to contribute a story on your website, particularly in the areas of [mention your niche]. Here are a few of my articles that went live recently. Blog 1 Blog 2 Blog 3 I’ll make sure that I adhere to the guidelines of your website and provide useful content for your readers. I hope to hear from you soon. Have a nice day! Best [Your Name] |
Outreach email template #9 – On behalf of the CEO of a company
Subject line: I’d love to contribute an article Hey! My name is [name] and I work with the amazing people here at [company name]. The reason I’m reaching out is that we would love the opportunity to contribute an article to your website. I am actually pitching on behalf of our CEO [name]. We would be very interested in writing an article for your website, would it be okay if we sent over a few topics for your consideration? Additionally, I wanted to share a few examples of content that we’ve published recently so you can see the level of quality and depth that we always strive for: Here are 4 written samples: Sample 1 Sample 2 Sample 3 Sample 4 Would it be okay if I sent over a few topics? Excited for the opportunity to contribute to [website] community! Cheers! [Your Name] |
Outreach email template #10 – Pitching article for free
Subject line: Free Guest Contribution Request! Hi, I hope you are well on that side. Being a blogger I have contributed to many high authority websites to share my knowledge with others on the web. I usually do it for free. To provide you an idea of my writing skills I am sending you some of my recently published article links. Please have a look: Sample 1 Sample 2 Sample 3 Here are a few topics on which I would love to write on: Topic idea 1 Topic idea 2 Topic idea 3 Topic idea 4 Topic idea 5 Let me know if this is something you would enjoy or I would be happy to brainstorm another idea. Looking forward to your positive response. Regards! [Your Name] |
So, What’s the Biggest Takeaway?
Email outreach is one of the most rewarding outreach tactics (and free if you’re starting out!). Guest post templates like these can save you a lot of time. But you cannot send out just one template to a few thousand websites and expect miraculous responses.
That’s where the need for customization chimes in. You need to send out personalized emails, or choose templates based on your end goals. Also, never come off desperate, or robotic. Keep in mind that whoever’s on the other end of the email is a real person!
Thank you for reading. If you think we have missed something, let us know in the comments.
I seriously love your blog.. Very nice colors
& theme. Did you develop this website yourself?
Please reply back as I’m trying to create my very own site and would love to know where you got this
from or just what the theme is named. Appreciate it!
Thank you so much, Kyle!
We are using Ruki theme.
I’ve recently started a blog, the info you offer on this web site has helped me tremendously. Thanks for all of your time & work.
I can’t even believe that there is such a blog 🙂
Thanks for sharing your how-tos with us!” “You always post with good humor,